Form & Taste
Section

Brands

Profiles and features on the brands shaping style and taste.

A close-up of a craftsman meticulously working on a pair of luxurious Berluti leather shoes in a refined atelier.
Brands

Berluti's Mansvelt Crafts New Luxury Strategy for 2026

Berluti, known for its high-end leather goods, has abandoned the traditional seasonal fashion calendar, opting instead for a single annual presentation during Paris Fashion Week men's shows in June, a

Oliver Dane· Jun 11· 2 min read
Skilled artisans at Burleigh Pottery using traditional tissue transfer printing, highlighting the revival of this historic Victorian ceramics house under new ownership.

Bailey Acquires Burleigh, Reviving Oldest Victorian Pottery

Oliver Dane · Jun 9
A vibrant hotel lobby showcasing Accor's successful franchise strategy, emphasizing guest satisfaction and brand growth.

Accor's Franchise Strategy Drives Hospitality Success

Luca Bianchi · May 29
Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.

Luxury brands prioritize experiences as LVMH revenue dips 3%

Luca Bianchi · May 6
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

Oliver Dane · Apr 6
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Marriott International is launching its first Marriott LeFay luxury wellness brand through a new joint venture with the Leali family, founders of the acclaimed Italian eco-resort collection. This strategic move positions Marriott to capture a discerning clientele for whom luxury is increasingly defined by personal health and profound experiences.

Luca Bianchi· Apr 2· 5 min
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.

Marriott Unveils New Luxury Wellness Brand LeFay

Marriott International has announced a joint venture with the Leali family to expand the Italian brand Lefay, marking its first dedicated luxury wellness brand. This strategic move diversifies Marriott's extensive portfolio, filling a niche for immersive wellness destinations.

Luca Bianchi· Apr 1· 6 min