Form & Taste
Section

Brands

Profiles and features on the brands shaping style and taste.

Elegant individuals in a futuristic lounge, interacting with digital art and engaging in quiet conversation, symbolizing the future of luxury.
Brands

Luxury Brands Embrace Quiet Luxury and Community in 2026

Virtual luxury goods sales, including NFTs and metaverse wearables, are expected to hit $10 billion by 2026, a staggering increase from just $1.

Oliver Dane· May 10· 3 min read
Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.

Luxury brands prioritize experiences as LVMH revenue dips 3%

Luca Bianchi · May 6
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

Oliver Dane · Apr 6
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Luca Bianchi · Apr 2
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.

Marriott Unveils New Luxury Wellness Brand LeFay

Luca Bianchi · Apr 1
A luxurious coffee table book, open to reveal stunning imagery, sits on a polished marble surface in a chic, modern living room, symbolizing high-end brand marketing.

Luxury Brands Embrace Coffee Table Books as Marketing Tools

Luxury brands are increasingly using coffee table books as sophisticated marketing tools and status symbols. These tangible objects offer a lasting presence, communicating brand values and aesthetic principles in a way digital content often cannot.

Luca Bianchi· Mar 31· 5 min
An empty luxury boutique with a sale sign, symbolizing a slump in demand for high-end fashion brands.

Luxury brands face demand slump, McKinsey report finds

Just as the Met Gala showcased peak luxury extravagance, a new report from McKinsey reveals the luxury sector is poised to generate less value this year than the last.

Luca Bianchi· May 6· 4 min