Consumer Behavior
4 articles
Lieu Beauty vs. Conventional Beauty: Why Consumers Are Choosing More Intentional, Simplified Routines in 2026
Consumers are shifting away from complex, multi-step beauty routines towards more intentional, simplified approaches in 2026, prioritizing multi-functional products, transparency, and personal values. Brands like Lieu Beauty are leading this movement by focusing on thoughtful design and helping consumers achieve more with less.
Top 5 Emerging Lifestyle Trends Shaping Consumer Choices
Since 2021, the number of Americans reporting excellent health has plummeted by 22%, even as 13% more actively seek lifestyle changes for health, according to GWI .
Three-Quarters of Consumers Demand Tailored Experiences: Are Your Sales Strategies Ready?
Upwards of three-quarters of consumers now expect tailored experiences, fundamentally reshaping how brands approach their markets.
Why Luxury Brands Still Use Print Media for Brand Image
In 2019, luxury brands allocated 55% of their advertising budgets to print magazines, rising to 66% for overall print spend, according to Sappi .