Consumer Behavior
30 articles
US prestige skincare sales grow 9% in 2026
While prestige fragrance dollar sales grew 6% due to higher prices, mass retail fragrance sales soared 15% with a 7% rise in units, revealing a stark divergence in consumer spending habits within the
Premium Car Owners Embrace Mainstream Brands for Value
Nearly one in three luxury SUV buyers now switch to mainstream brands.
Chinese Consumers Embrace Quiet Luxury Over Flashy Brands
In a surprising twist for China's luxury market, crystal sales surged by 320% in 2024 compared with the previous year, even as the overall personal luxury-goods sector contracted by approximately 5% i
Tactile Experiences Dominate Fall Winter 2026 Fashion Trends
An overwhelming 86 percent of Millennials and Gen Z consider how a garment feels a decisive factor in their purchasing decisions, setting the stage for Fall/Winter 2026 fashion trends.
Beauty ingredient anxiety is driving a new market.
A 2023 survey revealed 65% of beauty consumers actively seek 'clean' labels, often associating them with 'chemical-free' products.
Luxury brands face a stark choice: adapt to new consumer values or risk irrelevance.
The high-end luxury tier, representing 40% of the market, contracted by up to 3% annually between 2023 and 2025, even as the broader luxury market anticipates stabilization.
What are luxury brand strategies for limited editions?
Shoppers, driven by the fear of missing out, will pay exorbitant prices for items deliberately made scarce, transforming ordinary products into coveted symbols of status.
Why Consumers Are Embracing Quiet Luxury Over Ostentatious Brands
Luxury brands shed 50 million customers in 2024 alone, a staggering exodus that signals a profound re-evaluation within the high-end market.
Luxury Brands Trade Boutiques for Bespoke Stays
In Switzerland's Vallée de Joux, the luxury watchmaker Audemars Piguet now operates a hotel, blurring the lines between haute horlogerie and high-end hospitality.
Designers Prioritize Social Impact Over Aesthetics, But Market Realities Loom.
A recent survey found that 70% of consumers would pay more for a 'sustainable' product, yet only 15% could accurately define what makes a product truly sustainable, according to Ipsos .
Most Consumers Now Prioritize Ethical Sourcing Over Price
Consumers, on average, are willing to spend 17.
What is Farm-to-Table Dining's Influence on Culinary Practices in 2026?
The allure of 'local' produce commands a tangible premium: consumers readily pay 2.
Luxury Brands' Internal AI Focus Misses Consumer Discovery
A staggering 82% of luxury shoppers used artificial intelligence for their most recent high-end purchase, according to Luxus Plus .
Gender-fluid fashion market grows, challenging universal fluidity
The global gender-fluid clothing market, a vibrant USD 3.
Sustainable individuality thrift shopping trends: 2026 forecast
In 2023, the secondhand market pulsed with approximately $53 billion in revenue.
Marketing's Trend Cycle Challenges Interior Design's Timeless Appeal
The average lifespan of a popular interior design trend has shrunk from nearly a decade to just two or three years, according to Design Market Analytics.
Luxury shoppers embrace AI, but brands lag behind in personalized experiences
As of April 2026, 54% of U.
What is Life Cycle Assessment and why does it matter for product design?
A study on reusable shopping bags found a cotton tote requires 131 reuses to achieve a lower environmental impact than a single-use plastic bag.
Luxury Brands Lag in AI for Consumer Discovery Amid Market Shift
In 2024, the luxury market shrunk by 2%, resulting in the loss of approximately 50 million consumers, according to Vogue .
The Quiet Luxury Shift: How Evolving Values Are Reshaping Brand Adaptation
A recent survey reveals a profound shift in the opulent landscape: 70% of high-net-worth individuals now gravitate towards unbranded luxury, a stark reversal from a decade ago when visible logos reign
What are luxury brand strategies for exclusivity in the digital age?
The Yeezy Boost 350 V2 sneaker, offered in a limited 'Semi Frozen Yellow' colorway, sold out in approximately 15 to 30 seconds upon its release, according to BBC .
Slow design for product longevity and sustainable living
The expected lifespan of a television, once nearly nine years in 2011, has plummeted to just 6.
Minimalist styling drives accessory trends, luxury brands adapt
Prominent logo displays on luxury accessories have decreased by 25% in new collections, a stark reversal for an industry built on visible brand recognition, according to Luxury Design Review .
Consumers ditch outdated jewelry trends, embrace self-expression in 2026
In 2026, the exchange of old gold jewelry for new surged by an unprecedented 60 percent, according to Times Now .
Chinese Luxury Brands Embrace Inconspicuous Branding
While many luxury brands flaunt bold logos, Chinese managers quietly cultivate prestige.
Brazil's AI Luxury Rules Will Redefine Brand Trust by 2026.
A staggering 70% of Brazilian luxury consumers now expect personalized shopping experiences, pushing brands to rapidly deploy AI solutions while simultaneously navigating new government mandates for a
How to Establish and Maintain Luxury Brand Aesthetic for 2026
Despite two-thirds of consumers preferring experiences over physical goods, luxury sales grew by 3% in 2025, reaching USD1.
What is the psychology of food presentation and taste perception?
A simple pull-tab on a canned food item, rotated just 180 degrees, can make people expect it to taste significantly worse, according to research published in exploring the impact of visual stimuli on
What is Quiet Luxury and How It's Reshaping the Market
After the first episode of 'Succession' aired, Google searches for 'quiet luxury' surged by 684 percent, 'stealth wealth' by 990 percent, and 'old money style' by 874 percent, according to WWD .
What is digital storytelling's impact on luxury brand perception?
A single digital storytelling campaign for Range Rover Sport resulted in an 81% uplift in purchase intent among viewers, demonstrating the profound impact of narrative on luxury consumer behavior.