Brands
Profiles and features on the brands shaping style and taste.
How to Craft Effective Luxury Brand Storytelling Strategies
Despite multi-million dollar marketing budgets, many luxury brands struggle to connect with Gen Z, who demand content that is 'unusual, exciting, or surprising' rather than just aspirational.
How to Build a Lasting Luxury Brand Identity for the Future
Global personal luxury goods sales experienced the sharpest slowdown in 15 years between 2023 and 2024, according to Lectra .
Luxury Storytelling: Strategies for Deep Engagement
Etro launched a pioneering, fully AI-generated advertising campaign for its SS24 collection, collaborating with AI artist Silvia Badalotti.
What Are Heritage Luxury Brand Strategies for Relevance and Exclusivity in 2026?
Despite traditional fears of brand dilution, luxury companies embracing e-commerce and social media have simultaneously increased their revenues and reinforced their exclusive market position.
Economic Polarization's Boost for Luxury Brands
In Korea, while many consumers tighten their belts, demand for high-end luxury items is surging.
What are unexpected brand collaborations and how do they redefine luxury?
In 2004, H&M, a fast-fashion giant, launched its first designer collaboration with Karl Lagerfeld, signaling a seismic shift in how luxury brands would approach market expansion.
How Brand Identity Drives Luxury Consumer Loyalty in 2026
Discussions around ‘stealth wealth’ on Reddit increased by 94% over the past year, revealing a quiet revolution in how luxury is perceived, according to The Drum .
Top 2 Emerging Luxury Outdoor Furniture Brands Redefining Patio Aesthetics
The days of choosing between flimsy patio sets and five-figure designer pieces are over.
AI Personalization Risks Luxury Exclusivity by 2026
At Gucci, campaign images were generated using AI, a fact later disclosed.
Chinese Luxury Brands Embrace Inconspicuous Branding
While many luxury brands flaunt bold logos, Chinese managers quietly cultivate prestige.