Form & Taste

Brand Strategy

5 articles

Futuristic fashion retail store with AI interfaces, holographic displays, and robotic arms assisting shoppers with personalized recommendations and automated purchases.
Trends

AI Fashion Curation Transforms Consumer Discovery, Reshaping Brand Strategy

At a major online retailer, AI agents now track desired items, notify users when a specific price is met, and complete purchases automatically.

Camille Rousseau·June 4, 2026
Split image showing a sterile AI-driven future versus a warm, human-centric future for brand engagement.
Brands

Three-Quarters of Consumers Demand Tailored Experiences: Are Your Sales Strategies Ready?

Upwards of three-quarters of consumers now expect tailored experiences, fundamentally reshaping how brands approach their markets.

Luca Bianchi·June 3, 2026
A vibrant hotel lobby showcasing Accor's successful franchise strategy, emphasizing guest satisfaction and brand growth.
Brands

Accor's Franchise Strategy Drives Hospitality Success

Top performing hotel brands achieve a 41 percent cumulative RevPAR premium over weaker peers, yet new data shows emotionally connected customers are more than twice as valuable as merely satisfied one

Luca Bianchi·May 29, 2026
Interior of a modern luxury boutique showcasing innovative products with diverse shoppers browsing.
Brands

5 Luxury Brands Challenging Established Houses

Byoma, a Glasgow-based beauty brand launched in 2022, has achieved over $500 million in sales since its inception, rapidly impacting the market and challenging traditional luxury markers.

Oliver Dane·May 20, 2026
A curated display of sustainable luxury fashion products, including garments and accessories, presented in an elegant and eco-conscious setting.
Brands

Sustainable Luxury Product Launches: Trends for 2026

The global sustainable fashion market reached US$12.

Oliver Dane·May 20, 2026