Section

Brands

Profiles and features on the brands shaping style and taste.

A close-up of a craftsman meticulously working on a pair of luxurious Berluti leather shoes in a refined atelier.

Berluti's Mansvelt Crafts New Luxury Strategy for 2026

Berluti, known for its high-end leather goods, has abandoned the traditional seasonal fashion calendar, opting instead for a single annual presentation during Paris Fashion Week men's shows in June, a

Oliver Dane· Jun 11· 2 min
Skilled artisans at Burleigh Pottery using traditional tissue transfer printing, highlighting the revival of this historic Victorian ceramics house under new ownership.

Bailey Acquires Burleigh, Reviving Oldest Victorian Pottery

Burleigh Pottery, the last heritage company globally still using traditional tissue transfer printing, faced administration until former Burberry CEO Christopher Bailey stepped in.

Oliver Dane· Jun 9· 2 min
A blend of futuristic AI technology and stylish influencers interacting in a modern setting, symbolizing the new era of luxury brand marketing.

Luxury Brands Now Use AI and Influencers to Boost Marketing

During last year's Black Friday, TikTok Shop alone generated $500 million in the US over a four-day period, according to Vogue .

Oliver Dane· Jun 5· 2 min
The new 100Hands store on London's Savile Row, showcasing a blend of modern branding with traditional street architecture.

100Hands To Open First Savile Row Store After Rapid Ascent

Bespoke shirtmaker 100Hands, founded just nine years ago, will open its first physical store at 36 Savile Row in London, according to WWD .

Luca Bianchi· Jun 1· 2 min
Symbolic handshake representing the acquisition of Roberto Cavalli by Marquee Brands in a modern boardroom setting.

Marquee Brands Acquires Roberto Cavalli

Roberto Cavalli's U.S. subsidiary, ArtFashion Corp., recently filed for Chapter 7 bankruptcy, laying off all 93 employees. This occurred even as its parent brand secured a new majority owner, Marquee

Luca Bianchi· May 30· 2 min
Garment factory workers in Bangladesh enduring heat and power outages, impacting production.

Bangladesh garment suppliers struggle amid economic pressure

Factories across Bangladesh now turn off fans and coolers due to energy cuts, directly impacting garment production for global markets, according to Devdiscourse .

Luca Bianchi· May 22· 2 min
A curated display of sustainable luxury fashion products, including garments and accessories, presented in an elegant and eco-conscious setting.

Sustainable Luxury Product Launches: Trends for 2026

The global sustainable fashion market reached US$12.

Oliver Dane· May 20· 10 min
Interior view of the new Veronica Beard boutique in Paris's Triangle d'Or, showcasing elegant displays and a blend of classic and modern design.

Veronica Beard Opens First Paris Boutique, Boosting Global Reach

With sales exceeding $350 million, American brand Veronica Beard plants its sixth international flag in Paris's exclusive Triangle d’Or, a district synonymous with haute couture.

Luca Bianchi· May 18· 2 min
A high-fashion atelier where traditional craftsmanship meets futuristic AI-generated digital art, symbolizing the tension between authenticity and innovation in luxury marketing.

Luxury Brands Use AI Models, But Are They Losing Authenticity?

Gucci ignited a significant discussion regarding its recent campaign, which featured surreal imagery openly disclosed as generated by artificial intelligence.

Luca Bianchi· May 15· 5 min
A British shopper admires expensive French luxury handbags in a high-end boutique, highlighting the demand for premium brands.

Britons Search for Top Luxury Brands, With French Labels Leading

A Saint Laurent bag, costing just $400-600 in materials and labor, commands a retail price of $2,500-$3,500, according to Askmewear .

Oliver Dane· May 15· 2 min
Sophisticated individuals gathered in an elegant library setting, discussing literature and ideas at Miu Miu's Literary Club event during Salone del Mobile.

Miu Miu Revives Print Marketing for Luxury Connections

At Milan's Salone del Mobile, Miu Miu hosted its fourth Literary Club.

Luca Bianchi· May 4· 2 min
Diverse group of people connecting authentically around a table, symbolizing brands embracing imperfection for genuine connection.

May 2026 Brands Embrace Imperfection for Genuine Connection

Chris Do's 'Unbland Yourself' framework, featured by Forbes in February 2026, explicitly advises brands to embrace imperfection as a strategic asset.

Oliver Dane· May 4· 2 min
A split image showing a luxury fashion runway on one side and a vibrant high-street market on the other, symbolizing the convergence of high fashion and accessible brands.

Luxury's high-street pivot: Perceived democratization challenges exclusivity.

Women's jeans from a JW Anderson and Uniqlo collaboration retail for £34.

Adrianne Cole· May 3· 6 min
A luxury retail environment where an AI hologram provides personalized customer service, blending technology with human-like interaction.

Luxury Brands Leverage AI for Enhanced Customer Engagement

At Tiendas Cuadra, a premium retail brand, a new virtual assistant built on Microsoft Copilot Studio now handles common customer inquiries.

Luca Bianchi· May 2· 2 min
Diverse group of people wearing stylish, eco-friendly clothing in a futuristic green cityscape, symbolizing sustainable fashion's future.

Top 7 Sustainable Fashion Brands Leading the Charge in 2026

In 2025, sustainable denim brand EverBlue reported 300% year-over-year growth, selling over 500,000 pairs of jeans made from recycled ocean plastic.

Oliver Dane· Apr 30· 6 min
Futuristic fashion runway in 2026 with models in avant-garde outfits, holographic brand logos, and a blend of high fashion and streetwear.

Influential Fashion Collaborations Shaping 2026

In 2004, Karl Lagerfeld's H&M collaboration transformed him into a mainstream celebrity.

Oliver Dane· Apr 29· 5 min
A luxurious Mulberry handbag displayed elegantly, symbolizing the brand's strong sales growth against a backdrop of global economic challenges.

Mulberry Drives Annual Sales Growth Amidst Market Challenges

Mulberry, a British luxury brand, reported a 13.

Luca Bianchi· Apr 26· 2 min
The 'Gucci Memoria' exhibition at Milan Design Week, featuring tapestry-inspired wall hangings and elegant lighting, showcasing Gucci's 105-year history.

Gucci unveils 'Gucci Memoria' exhibition at Milan Design Week

At Milan Design Week 2026, Gucci's 'Gucci Memoria' exhibition, curated by Demna, marked his first large-scale installation.

Oliver Dane· Apr 24· 2 min
Abstract representation of AI enhancing luxury brand digital marketing, showing data streams and elegant interfaces interacting with luxury products.

Luxury Brands Accelerate AI Integration for Enhanced Customer Experiences

A global luxury brand has chosen BrandPilot's AI for digital campaigns, reports Stocktitan .

Luca Bianchi· Apr 21· 2 min
Empty luxury store in a Middle Eastern airport, symbolizing a significant decline in sales and consumer spending.

Middle East luxury brand sales plummet amid airport shopping decline

Traffic at the opulent Dubai Mall plummeted by approximately 50% in March, signaling a sharp decline in luxury spending across the Middle East, according to Whbl .

Luca Bianchi· Apr 15· 2 min
A durable and stylish suitcase displayed prominently in a modern airport setting, symbolizing reliable and fashionable travel.

Best Luggage Brands for Durability and Style

The Travelpro Platinum Elite, a suitcase protected by a warranty that even covers airline damage, costs significantly less than its 'luxury' counterparts.

Oliver Dane· Apr 14· 5 min
A luxury boutique interior showcasing the contrast between AI-generated products and human-crafted items, symbolizing the threat to brand exclusivity.

AI is already threatening luxury brand exclusivity

In 2026, brands like Aerie, Equinox, and Almond Breeze directly called out 'AI slop' and 'tech gimmicks' in their ad campaigns, signaling a growing backlash against the very technology many luxury com

Luca Bianchi· Apr 12· 7 min
Nykaa's global expansion strategy visualized with interconnected world map and beauty elements, symbolizing future growth.

Nykaa Eyes Future Global Expansion and Strategic Growth

In Q3 2026, Nykaa's private label and brand acquisition arm, House of Nykaa, alone generated Rs 775 crore ($83.

Sofia Mendes· Apr 11· 2 min
Festival-goers engaging with the Absolut Heat Haus activation at Coachella 2026, highlighting premium brand strategy for sales and engagement.

Premium Brands Aim for Sales Via Coachella 2026 Engagement

Absolut, the official vodka of Coachella 2026, will deploy two on-site activations, including the 'Absolut Heat Haus', to engage over 125,000 daily attendees at the festival's 25th anniversary.

Oliver Dane· Apr 11· 2 min
Iconic luxury brand collaboration items, like Louis Vuitton x Supreme, displayed in a modern gallery, symbolizing high fashion and contemporary culture.

Top 8 Influential Luxury Brand Collaborations of the Last Decade

This guide examines eight influential luxury brand collaborations of the last decade, identified by industry publications for their cultural and commercial impact. It's for design enthusiasts and brand analysts interested in what made these projects significant.

Oliver Dane· Apr 6· 7 min
A crumbling luxury boutique facade being consumed by a chaotic, neon-lit fast fashion store, symbolizing the erosion of brand trust and value.

A Deal with the Devil: Why Luxury's Fast Fashion Collaborations Betray Brand Trust

Luxury brands are making a critical miscalculation by engaging in fast fashion collaborations, trading long-term brand equity for fleeting mass-market reach. This strategy fundamentally betrays the principles of craftsmanship, permanence, and authentic value that define luxury.

Oliver Dane· Apr 6· 6 min
A serene, minimalist living room showcasing quiet luxury with a cashmere throw on a sofa, a simple ceramic vase, and warm, natural light.

Quiet Luxury's Enduring Power: More Ethos Than Passing Trend

To ask if quiet luxury is still relevant is to misunderstand its premise. The endurance of this understated aesthetic is not contingent on trend cycles, but on a foundational return to what defines true, lasting quality.

Oliver Dane· Apr 2· 6 min
Models showcase innovative sustainable fashion designs made from upcycled materials in a bright, modern gallery, highlighting eco-conscious practices and the future of ethical apparel.

Top 4 Emerging Sustainable Fashion Brands Redefining Eco-Conscious Design

This guide profiles four emerging sustainable fashion brands making a significant impact through innovative, eco-conscious practices. These talents demonstrate a tangible commitment to a new future for fashion, moving beyond marketing claims.

Luca Bianchi· Mar 31· 7 min
An elegant, minimalist luxury boutique interior with soft lighting, featuring a single, meticulously crafted item on display, symbolizing an emerging brand's commitment to quality and unique aesthetics.

1 Emerging Luxury Brand to Watch in 2026

Explore the top emerging luxury brand poised for success in 2026, known for its unique aesthetics, commitment to quality, and sustainable business model. This guide highlights a label focusing on longevity over fleeting trends.

Oliver Dane· Mar 31· 5 min
Young, high-net-worth consumers engaging with digital experience displays in a modern luxury boutique, highlighting a shift from product ownership to experiential value.

Luxury Brands Must Shift to Experiences or Lose High-Net-Worth Consumers.

Last year, creators on the LTK platform alone generated $3 billion in retail sales.

Oliver Dane· Sep 12· 3 min