Marketing
5 articles
Luxury Brands Engage Youth Culture
Despite their reputation as digital natives, 41% of Gen Z in the US have acquired a mechanical luxury watch, according to The Walpole .
Luxury Brands Are Losing Exclusivity By Chasing Mass Appeal
The luxury industry, once a bastion of aspirational desire, shed 50 million customers in just the last two years.
Luxury brands chasing mass appeal risk losing their soul.
Audemars Piguet, a titan of ultra-luxury watches, will launch its 'Royal Pop' collection in collaboration with Swatch, a move that has sent ripples of concern through its exclusive collector base.
How Do Luxury Brands Create Exclusivity and Desire?
A basic 9.8-inch Hermès Birkin handbag now commands $11,400, a price recently boosted by 10% despite its already astronomical cost. This increase places the cost of entry for this iconic accessory fur
Luxury brands bet on print books to deepen consumer engagement
Chanel recently released a limited-edition, hand-bound book detailing the history of its iconic tweed jacket, priced at $800.