Form & Taste
Section

Brands

Profiles and features on the brands shaping style and taste.

A vibrant hotel lobby showcasing Accor's successful franchise strategy, emphasizing guest satisfaction and brand growth.
Brands

Accor's Franchise Strategy Drives Hospitality Success

Top performing hotel brands achieve a 41 percent cumulative RevPAR premium over weaker peers, yet new data shows emotionally connected customers are more than twice as valuable as merely satisfied one

Luca Bianchi· May 29· 5 min read
Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.

Luxury brands prioritize experiences as LVMH revenue dips 3%

Luca Bianchi · May 6
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

Oliver Dane · Apr 6
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Luca Bianchi · Apr 2
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.

Marriott Unveils New Luxury Wellness Brand LeFay

Luca Bianchi · Apr 1
A luxurious coffee table book, open to reveal stunning imagery, sits on a polished marble surface in a chic, modern living room, symbolizing high-end brand marketing.

Luxury Brands Embrace Coffee Table Books as Marketing Tools

Luxury brands are increasingly using coffee table books as sophisticated marketing tools and status symbols. These tangible objects offer a lasting presence, communicating brand values and aesthetic principles in a way digital content often cannot.

Luca Bianchi· Mar 31· 5 min
Executive office setting with Estee Lauder and La Mer products, symbolizing new global leadership in luxury beauty.

Estee Lauder names new global leader for La Mer, namesake brand

Estee Lauder is creating a new global role to oversee its billion-dollar luxury brands, including La Mer, even as the brand's long-standing president prepares to retire.

Oliver Dane· Sep 4· 4 min