Form & Taste
Section

Brands

Profiles and features on the brands shaping style and taste.

Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.
Brands

Luxury brands prioritize experiences as LVMH revenue dips 3%

LVMH, the world's largest luxury conglomerate, reported a 3% decline in first-quarter revenue for 2025, a stark contrast to broader market growth projections.

Luca Bianchi· May 6· 5 min read
An empty luxury boutique with a sale sign, symbolizing a slump in demand for high-end fashion brands.

Luxury brands face demand slump, McKinsey report finds

Luca Bianchi · May 6
Attendees at a Miu Miu Literary Club event in Milan engage in intellectual discussions, blending fashion with literature and culture.

Miu Miu Hosts Literary Club Events to Boost Brand Engagement

Oliver Dane · May 4
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

Oliver Dane · Apr 6
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Luca Bianchi · Apr 2
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.

Marriott Unveils New Luxury Wellness Brand LeFay

Marriott International has announced a joint venture with the Leali family to expand the Italian brand Lefay, marking its first dedicated luxury wellness brand. This strategic move diversifies Marriott's extensive portfolio, filling a niche for immersive wellness destinations.

Luca Bianchi· Apr 1· 6 min
A luxurious coffee table book, open to reveal stunning imagery, sits on a polished marble surface in a chic, modern living room, symbolizing high-end brand marketing.

Luxury Brands Embrace Coffee Table Books as Marketing Tools

Luxury brands are increasingly using coffee table books as sophisticated marketing tools and status symbols. These tangible objects offer a lasting presence, communicating brand values and aesthetic principles in a way digital content often cannot.

Luca Bianchi· Mar 31· 5 min