Form & Taste
Section

Brands

Profiles and features on the brands shaping style and taste.

Aditya Birla Fashion and Retail CEO shaking hands with Sabyasachi Mukherjee, symbolizing the acquisition of a 51% stake in the designer brand.
Brands

Aditya Birla buys 51% of Sabyasachi for ₹398 crore

The Sabyasachi brand, which saw its estimated turnover nearly double from ₹275 crore in 2020 to an expected ₹500 crore for the current year, just sold a 51% stake to Aditya Birla Fashion and Retail fo

Oliver Dane· Aug 10· 3 min read
A split image contrasting a modern mainstream SUV with a luxury SUV, symbolizing the shift in consumer preference towards value and affordability in the automotive market.

Premium Car Owners Embrace Mainstream Brands for Value

Luca Bianchi · Aug 8
A vibrant hotel lobby showcasing Accor's successful franchise strategy, emphasizing guest satisfaction and brand growth.

Accor's Franchise Strategy Drives Hospitality Success

Luca Bianchi · May 29
Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.

Luxury brands prioritize experiences as LVMH revenue dips 3%

Luca Bianchi · May 6
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

Oliver Dane · Apr 6
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Marriott International is launching its first Marriott LeFay luxury wellness brand through a new joint venture with the Leali family, founders of the acclaimed Italian eco-resort collection. This strategic move positions Marriott to capture a discerning clientele for whom luxury is increasingly defined by personal health and profound experiences.

Luca Bianchi· Apr 2· 5 min
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.

Marriott Unveils New Luxury Wellness Brand LeFay

Marriott International has announced a joint venture with the Leali family to expand the Italian brand Lefay, marking its first dedicated luxury wellness brand. This strategic move diversifies Marriott's extensive portfolio, filling a niche for immersive wellness destinations.

Luca Bianchi· Apr 1· 6 min