Form & Taste
Section

Brands

Profiles and features on the brands shaping style and taste.

A split image contrasting a modern mainstream SUV with a luxury SUV, symbolizing the shift in consumer preference towards value and affordability in the automotive market.
Brands

Premium Car Owners Embrace Mainstream Brands for Value

Nearly one in three luxury SUV buyers now switch to mainstream brands.

Luca Bianchi· Aug 8· 3 min read
Interior of the new Veronica Beard boutique at Palmer Square in Princeton, featuring stylish apparel and elegant decor.

Veronica Beard Opens New Boutique at Palmer Square in Princeton

Luca Bianchi · Aug 7
MaXhosa Africa's collection displayed on the runway at Paris Fashion Week, showcasing vibrant patterns and cultural influences under dramatic lighting.

MaXhosa Africa Ignites Global Stage at Paris Fashion Week

Adrianne Cole · Aug 5
A vibrant hotel lobby showcasing Accor's successful franchise strategy, emphasizing guest satisfaction and brand growth.

Accor's Franchise Strategy Drives Hospitality Success

Luca Bianchi · May 29
Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.

Luxury brands prioritize experiences as LVMH revenue dips 3%

Luca Bianchi · May 6
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

South Carolina coach Dawn Staley's choice to wear a Balenciaga jacket during the national championship game places the intersection of high fashion, personal branding, and collegiate sports under a new, intense spotlight. This decision creates ripples across multiple industries, redefining the visual language of coaching.

Oliver Dane· Apr 6· 6 min
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Marriott International is launching its first Marriott LeFay luxury wellness brand through a new joint venture with the Leali family, founders of the acclaimed Italian eco-resort collection. This strategic move positions Marriott to capture a discerning clientele for whom luxury is increasingly defined by personal health and profound experiences.

Luca Bianchi· Apr 2· 5 min