Form & Taste
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Brands

Profiles and features on the brands shaping style and taste.

A golden phoenix rising from ashes, symbolizing the rebirth of Saks Global as Exemplar Luxury Group after bankruptcy.
Brands

Saks Global rebrands to Exemplar Luxury Group post-bankruptcy

Fresh out of Chapter 11 bankruptcy, Saks Global, now Exemplar Luxury Group, plans to purchase over $3 billion of luxury goods annually at cost for its flagship brands, according to WWD .

Oliver Dane· Jun 27· 3 min read
The former Saks building, now Exemplar Luxury Group, stands revitalized, symbolizing a successful emergence from bankruptcy with new financing.

Exemplar Luxury Group Emerges After Saks Bankruptcy

Luca Bianchi · Jun 27
A vibrant hotel lobby showcasing Accor's successful franchise strategy, emphasizing guest satisfaction and brand growth.

Accor's Franchise Strategy Drives Hospitality Success

Luca Bianchi · May 29
Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.

Luxury brands prioritize experiences as LVMH revenue dips 3%

Luca Bianchi · May 6
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

Oliver Dane · Apr 6
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Marriott International is launching its first Marriott LeFay luxury wellness brand through a new joint venture with the Leali family, founders of the acclaimed Italian eco-resort collection. This strategic move positions Marriott to capture a discerning clientele for whom luxury is increasingly defined by personal health and profound experiences.

Luca Bianchi· Apr 2· 5 min
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.

Marriott Unveils New Luxury Wellness Brand LeFay

Marriott International has announced a joint venture with the Leali family to expand the Italian brand Lefay, marking its first dedicated luxury wellness brand. This strategic move diversifies Marriott's extensive portfolio, filling a niche for immersive wellness destinations.

Luca Bianchi· Apr 1· 6 min