Luxury Brands
9 articles
Luxury brands chasing mass appeal risk losing their soul.
Audemars Piguet, a titan of ultra-luxury watches, will launch its 'Royal Pop' collection in collaboration with Swatch, a move that has sent ripples of concern through its exclusive collector base.
How Do Luxury Brands Create Exclusivity and Desire?
A basic 9.8-inch Hermès Birkin handbag now commands $11,400, a price recently boosted by 10% despite its already astronomical cost. This increase places the cost of entry for this iconic accessory fur
Luxury Brands Embrace Sustainable Practices, Redefining Ethical Sourcing
For the fifth consecutive year, Bentley Motors achieved carbon neutrality in 2024, a status verified by an independent standard.
Luxury brands bet on print books to deepen consumer engagement
Chanel recently released a limited-edition, hand-bound book detailing the history of its iconic tweed jacket, priced at $800.
What Is Quiet Luxury Fashion and Why Is It So Popular?
In December 2023, a Turin court ruled to protect the distinctive white sole on Italian quiet luxury brand Loro Piana’s Open Walks Chukka boots, a decision detailed by BT LJ .
Luxury Brands Embrace Quiet Luxury and Community in 2026
Virtual luxury goods sales, including NFTs and metaverse wearables, are expected to hit $10 billion by 2026, a staggering increase from just $1.
Luxury Storytelling: Strategies for Deep Engagement
Etro launched a pioneering, fully AI-generated advertising campaign for its SS24 collection, collaborating with AI artist Silvia Badalotti.
Luxury Brands Innovating for Sustainability
Louis Vuitton plans to restore or protect 1 million hectares of habitat by 2030 through regenerative sourcing programs, a commitment rivaling some national conservation efforts, according to LUXUO .
Luxury brands prioritize experiences as LVMH revenue dips 3%
LVMH, the world's largest luxury conglomerate, reported a 3% decline in first-quarter revenue for 2025, a stark contrast to broader market growth projections.