Section

Brands

Profiles and features on the brands shaping style and taste.

AI-generated models on a luxury fashion runway, symbolizing the shift in high-end brands towards artificial intelligence in their campaigns.

AI Personalization Risks Luxury Exclusivity by 2026

At Gucci, campaign images were generated using AI, a fact later disclosed.

Luca Bianchi· Jul 14· 2 min

A minimalist luxury boutique showcasing artisanal silk scarves and ceramics, emphasizing natural materials and craftsmanship over prominent branding.

Chinese Luxury Brands Embrace Inconspicuous Branding

While many luxury brands flaunt bold logos, Chinese managers quietly cultivate prestige.

Luca Bianchi· Jun 21· 2 min