Brands
Profiles and features on the brands shaping style and taste.
Always and Secret debut immersive restroom experience at Coachella 2026
At Coachella 2026, Always and Secret are transforming the notoriously unpleasant festival porta-potty experience.
Good On You Releases Top-Rated Fashion Brands Q1 2026 Analysis
Good On You's Q1 2026 analysis reveals Australian sleepwear brand Goodnap as the highest-rated company. The report evaluates brands based on their environmental and social impacts, with only a small fraction achieving top scores.
The New Exclusivity: How Changing Consumer Behavior Is Reshaping Luxury Retail
The scent of old luxury was a heady mix of leather, perfume, and aspiration. Today, the narrative has changed. A profound luxury retail evolution is underway, driven by a new kind of consumer.
The Wearable Shift: How Fashion Technology Trends are Reshaping Brand Strategies
Fashion and technology are converging, shifting brand strategies from bulky gadgets to sleek, integrated wearables. This fundamental realignment redefines how we interact with the objects we wear daily.
The Off-Price Shift: How Excess Inventory Is Reshaping Luxury Brand Engagement in the GCC
The luxury market in the GCC is undergoing a profound shift, moving from absolute exclusivity to a more nuanced engagement model driven by unprecedented excess inventory. This change is reshaping how brands connect with consumers and manage their product lifecycles.
Infiniti Reveals QX65 SUV to Bolster US Market Fortunes
Infiniti has revealed the 2027 QX65, a new midsize luxury crossover designed to revitalize its presence in the American market. This fastback SUV is a critical launch aimed at reversing declining sales and attracting new luxury consumers.
Audi Leads Luxury Brands in 2026 IIHS Safety Rankings
Audi has earned six Top Safety Pick+ awards from the IIHS for 2026, more than any other luxury brand, under new, more rigorous testing criteria. This achievement highlights Audi's commitment to advanced safety systems and structural integrity.
Beyond the Transaction: A Data-Driven Look at Experiential Retail's Luxury Rise
In an increasingly digital world, a surprising trend is taking hold: luxury brands are doubling down on physical, experiential retail. This is a story told in data.
Rolex Nears Completion of New Flagship Tower in New York City
The new 165,000-square-foot building, designed by architect David Chipperfield, replaces Rolex's former headquarters and signals a major brand expansion in Manhattan.
The End of Loyalty? Why Indian Luxury Shoppers Are Switching Brands
A stunning 73% of Indian luxury shoppers have switched brands in the last five years, signaling a profound shift in consumer loyalty and reshaping the future of luxury.
The AI Shift: How Luxury Brands Are Utilizing Artificial Intelligence
Luxury brands are embracing artificial intelligence to augment traditional clienteling, integrating data-driven systems for enhanced personalization. This strategic shift aims to boost sales and deepen customer engagement across all channels.
Australian Fashion Brands Leverage AI for Sales and Engagement
Brands in the Australian fashion market are investing in AI-driven personalization and virtual try-ons as the sector is projected to grow to USD 55.2 Billion by 2034.
Luxury Brand Investment Strategies Beyond Product
Over half the price Tapestry Inc.
5 Reasons Serious Golfers Are Switching to Aiming Fluid Golf's System (2026 Insider Report)
Serious golfers are upgrading to Aiming Fluid Golf's on-course system to address repeated friction caused by unorganized and unreliable golf accessories. The brand offers a cohesive system rather than just a collection of disparate items.
Luxury car brands bringing back physical buttons by 2026
At Mercedes-Benz, future models like the GLC are bringing back physical rollers to the steering wheel, a stark reversal from the industry's recent touchscreen obsession.
Top 10 Emerging Sustainable Fashion Brands Redefining Style in 2026
Last year, sales of ethically produced clothing grew 25% globally, even as overall fashion market growth stagnated.
Sustainable Luxury Product Launches: Trends for 2026
The global sustainable fashion market reached US$12.
Top 7 Sustainable Fashion Brands Leading the Charge in 2026
In 2025, sustainable denim brand EverBlue reported 300% year-over-year growth, selling over 500,000 pairs of jeans made from recycled ocean plastic.
Influential Fashion Collaborations Shaping 2026
In 2004, Karl Lagerfeld's H&M collaboration transformed him into a mainstream celebrity.
Best Luggage Brands for Durability and Style
The Travelpro Platinum Elite, a suitcase protected by a warranty that even covers airline damage, costs significantly less than its 'luxury' counterparts.
Top 8 Influential Luxury Brand Collaborations of the Last Decade
This guide examines eight influential luxury brand collaborations of the last decade, identified by industry publications for their cultural and commercial impact. It's for design enthusiasts and brand analysts interested in what made these projects significant.
Top 4 Emerging Sustainable Fashion Brands Redefining Eco-Conscious Design
This guide profiles four emerging sustainable fashion brands making a significant impact through innovative, eco-conscious practices. These talents demonstrate a tangible commitment to a new future for fashion, moving beyond marketing claims.
1 Emerging Luxury Brand to Watch in 2026
Explore the top emerging luxury brand poised for success in 2026, known for its unique aesthetics, commitment to quality, and sustainable business model. This guide highlights a label focusing on longevity over fleeting trends.
Luxury Brands Use AI Models, But Are They Losing Authenticity?
Gucci ignited a significant discussion regarding its recent campaign, which featured surreal imagery openly disclosed as generated by artificial intelligence.
Luxury's high-street pivot: Perceived democratization challenges exclusivity.
Women's jeans from a JW Anderson and Uniqlo collaboration retail for £34.
AI is already threatening luxury brand exclusivity
In 2026, brands like Aerie, Equinox, and Almond Breeze directly called out 'AI slop' and 'tech gimmicks' in their ad campaigns, signaling a growing backlash against the very technology many luxury com
A Deal with the Devil: Why Luxury's Fast Fashion Collaborations Betray Brand Trust
Luxury brands are making a critical miscalculation by engaging in fast fashion collaborations, trading long-term brand equity for fleeting mass-market reach. This strategy fundamentally betrays the principles of craftsmanship, permanence, and authentic value that define luxury.
Quiet Luxury's Enduring Power: More Ethos Than Passing Trend
To ask if quiet luxury is still relevant is to misunderstand its premise. The endurance of this understated aesthetic is not contingent on trend cycles, but on a foundational return to what defines true, lasting quality.
Luxury Sustainable Fashion Brands: Innovations and Commitments
In 2022, luxury giant Kering, owner of Gucci and Saint Laurent, banned all fur from its collections.
Slam Jam Luca Benini Elevates Brand Strategy
After decades shaping streetwear culture through curation, Slam Jam launched its first solo product project, (Un)corporate Uniforms.