Brands
Profiles and features on the brands shaping style and taste.
Zeekr launches new 8X SUV to challenge luxury car rivals
Zeekr's new 8X SUV accelerates from 0 to 62 mph in just 2.
Luxury brands face Middle East conflict strategy challenges
Sales at Dubai's Mall of the Emirates plummeted by 30-50% in March.
Kering invests in Icicle owner ICCF Group
Last year, Chinese luxury brand Icicle generated over EUR300 million (USD324 million) in global revenue, a figure that recently attracted a minority investment from luxury giant Kering in its owner, ICCF Group.
Kering acquires minority stake in Icicle owner ICCF Group
At its Capital Markets Day in Florence, Kering CEO Luca de Meo announced a minority investment in Chinese fashion group ICCF, owner of luxury label Icicle.
Middle East luxury sales drop amid geopolitical turmoil
LVMH's Fashion & Leather Goods business segment, a historical powerhouse, recorded its first year-on-year decline in the first quarter, dropping 9% amidst Middle East geopolitical tensions.
Luxury brands face profit squeeze as UAE malls feel Iran conflict impact
Sales at Dubai's Mall of the Emirates plummeted by 30% to 50% in March, a direct consequence of the escalating Iran conflict.
Regional tensions send luxury brand sales tumbling in UAE
In March 2026, sales at Dubai's Mall of the Emirates plummeted by 30% to 50% compared to last year, a stark indicator of how quickly regional tensions, including the Iran conflict, are reshaping globa
Always and Secret debut immersive restroom experience at Coachella 2026
At Coachella 2026, Always and Secret are transforming the notoriously unpleasant festival porta-potty experience.
Good On You Releases Top-Rated Fashion Brands Q1 2026 Analysis
Good On You's Q1 2026 analysis reveals Australian sleepwear brand Goodnap as the highest-rated company. The report evaluates brands based on their environmental and social impacts, with only a small fraction achieving top scores.
The New Exclusivity: How Changing Consumer Behavior Is Reshaping Luxury Retail
The scent of old luxury was a heady mix of leather, perfume, and aspiration. Today, the narrative has changed. A profound luxury retail evolution is underway, driven by a new kind of consumer.
The Wearable Shift: How Fashion Technology Trends are Reshaping Brand Strategies
Fashion and technology are converging, shifting brand strategies from bulky gadgets to sleek, integrated wearables. This fundamental realignment redefines how we interact with the objects we wear daily.
The Off-Price Shift: How Excess Inventory Is Reshaping Luxury Brand Engagement in the GCC
The luxury market in the GCC is undergoing a profound shift, moving from absolute exclusivity to a more nuanced engagement model driven by unprecedented excess inventory. This change is reshaping how brands connect with consumers and manage their product lifecycles.
Infiniti Reveals QX65 SUV to Bolster US Market Fortunes
Infiniti has revealed the 2027 QX65, a new midsize luxury crossover designed to revitalize its presence in the American market. This fastback SUV is a critical launch aimed at reversing declining sales and attracting new luxury consumers.
Audi Leads Luxury Brands in 2026 IIHS Safety Rankings
Audi has earned six Top Safety Pick+ awards from the IIHS for 2026, more than any other luxury brand, under new, more rigorous testing criteria. This achievement highlights Audi's commitment to advanced safety systems and structural integrity.
From Selling to Immersing: How Luxury Brands Turned the Store Into Strategic Infrastructure
Luxury brands are transforming physical stores into strategic infrastructure, moving beyond transactions to create immersive experiences. This shift leverages technology and design to build emotional connections, gather customer data, and foster long-term loyalty.
Rolex Nears Completion of New Flagship Tower in New York City
The new 165,000-square-foot building, designed by architect David Chipperfield, replaces Rolex's former headquarters and signals a major brand expansion in Manhattan.
The End of Loyalty? Why Indian Luxury Shoppers Are Switching Brands
A stunning 73% of Indian luxury shoppers have switched brands in the last five years, signaling a profound shift in consumer loyalty and reshaping the future of luxury.
The AI Shift: How Luxury Brands Are Utilizing Artificial Intelligence
Luxury brands are embracing artificial intelligence to augment traditional clienteling, integrating data-driven systems for enhanced personalization. This strategic shift aims to boost sales and deepen customer engagement across all channels.
Australian Fashion Brands Leverage AI for Sales and Engagement
Brands in the Australian fashion market are investing in AI-driven personalization and virtual try-ons as the sector is projected to grow to USD 55.2 Billion by 2034.
Sustainable Luxury: How Innovative Materials and Design Redefine Premium Packaging
Luxury brands are redefining premium packaging by integrating environmental responsibility with high-end aesthetics. This evolution is driven by innovative materials like advanced paper and mycelium, alongside design principles focused on reduction, reuse, and recyclability.
What Are Brand Collaborations for Market Expansion in 2026?
In 2018, Dunkin' Donuts famously dropped 'Donuts' from its name, a bold move driven by the fact that 60% of their sales already came from coffee and beverages.
Canada US trade war impact on North American fashion proves surprisingly resilient
In 2019, despite a 25% US tariff on Canadian steel and retaliatory Canadian tariffs on US goods, the overall volume of fashion trade between the two nations only dipped by a mere 3%.
Luxury handbag fatigue trend analysis 2026: Brands face shifting desires
The luxury handbag market has seen an $8 billion hole open up as sales plummeted nearly 10% from their 2023 peaks, signaling a profound shift in consumer desire.
Wellness Luxury Brands Adapt To Shifting Consumer Demand In 2026
In January 2026, Hilton's new Signia hotel in Indianapolis will debut a wellness concept, featuring recovery amenities, advanced fitness equipment, and a dedicated wellness concierge, according to The
Quiet luxury is a sustainable lifestyle shift, not a fleeting aesthetic.
The global Quiet Luxury Aesthetic Market, valued at $14.
Taylor Swift's wedding guest style amplifies luxury brands
At a recent black-tie wedding, Selena Gomez appeared in sparkling gold Oscar de la Renta and Chopard jewels.
Luxury Brands Face Greenwashing Backlash
In 2019, McDonald's introduced paper straws lauded as eco-friendly, only for them to be later discovered as non-recyclable.
IHG expands luxury brands across Saudi Arabia targeting 2028
By 2028, IHG Hotels & Resorts will introduce all six of its Luxury & Lifestyle brands to Saudi Arabia.
Luxury car brands bringing back physical buttons by 2026
At Mercedes-Benz, future models like the GLC are bringing back physical rollers to the steering wheel, a stark reversal from the industry's recent touchscreen obsession.
Slam Jam Luca Benini Elevates Brand Strategy
After decades shaping streetwear culture through curation, Slam Jam launched its first solo product project, (Un)corporate Uniforms.