Section

Brands

Profiles and features on the brands shaping style and taste.

A close-up of a craftsman meticulously working on a pair of luxurious Berluti leather shoes in a refined atelier.

Berluti's Mansvelt Crafts New Luxury Strategy for 2026

Berluti, known for its high-end leather goods, has abandoned the traditional seasonal fashion calendar, opting instead for a single annual presentation during Paris Fashion Week men's shows in June, a

Oliver Dane· Jun 11· 2 min
The Sophisticated Traveler's Guide: Why Pairre Is the Ultimate Luxury Passport Holder for 2026
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The Sophisticated Traveler's Guide: Why Pairre Is the Ultimate Luxury Passport Holder for 2026

Pairre emerges as the ultimate luxury passport holder for 2026, embracing the "quiet luxury" trend with its sophisticated, full-grain leather designs. It is specifically engineered to reduce travel stress for families by centralizing essential documents.

Adrianne Cole· Jun 10· 8 min
Skilled artisans at Burleigh Pottery using traditional tissue transfer printing, highlighting the revival of this historic Victorian ceramics house under new ownership.

Bailey Acquires Burleigh, Reviving Oldest Victorian Pottery

Burleigh Pottery, the last heritage company globally still using traditional tissue transfer printing, faced administration until former Burberry CEO Christopher Bailey stepped in.

Oliver Dane· Jun 9· 2 min
A blend of futuristic AI technology and stylish influencers interacting in a modern setting, symbolizing the new era of luxury brand marketing.

Luxury Brands Now Use AI and Influencers to Boost Marketing

During last year's Black Friday, TikTok Shop alone generated $500 million in the US over a four-day period, according to Vogue .

Oliver Dane· Jun 5· 2 min
The new 100Hands store on London's Savile Row, showcasing a blend of modern branding with traditional street architecture.

100Hands To Open First Savile Row Store After Rapid Ascent

Bespoke shirtmaker 100Hands, founded just nine years ago, will open its first physical store at 36 Savile Row in London, according to WWD .

Luca Bianchi· Jun 1· 2 min
Symbolic handshake representing the acquisition of Roberto Cavalli by Marquee Brands in a modern boardroom setting.

Marquee Brands Acquires Roberto Cavalli

Roberto Cavalli's U.S. subsidiary, ArtFashion Corp., recently filed for Chapter 7 bankruptcy, laying off all 93 employees. This occurred even as its parent brand secured a new majority owner, Marquee

Luca Bianchi· May 30· 2 min
How Coeur Finds Turns Encouragement Into Everyday Gifts
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How Coeur Finds Turns Encouragement Into Everyday Gifts

Coeur Finds, an Etsy shop, transforms encouragement into everyday gifts, offering inspirational apparel, mugs, home decor, and customizable items with a focus on personal meaning. The brand provides a softer alternative to generic presents by infusing sentiment and care into practical objects.

Adrianne Cole· May 26· 6 min
Garment factory workers in Bangladesh enduring heat and power outages, impacting production.

Bangladesh garment suppliers struggle amid economic pressure

Factories across Bangladesh now turn off fans and coolers due to energy cuts, directly impacting garment production for global markets, according to Devdiscourse .

Luca Bianchi· May 22· 2 min
Interior view of the new Veronica Beard boutique in Paris's Triangle d'Or, showcasing elegant displays and a blend of classic and modern design.

Veronica Beard Opens First Paris Boutique, Boosting Global Reach

With sales exceeding $350 million, American brand Veronica Beard plants its sixth international flag in Paris's exclusive Triangle d’Or, a district synonymous with haute couture.

Luca Bianchi· May 18· 2 min
A British shopper admires expensive French luxury handbags in a high-end boutique, highlighting the demand for premium brands.

Britons Search for Top Luxury Brands, With French Labels Leading

A Saint Laurent bag, costing just $400-600 in materials and labor, commands a retail price of $2,500-$3,500, according to Askmewear .

Oliver Dane· May 15· 2 min
The 5 Best Dolce&Gabbana Bags from Eurofinas Authentic Apparels for Your 2026 Collection
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The 5 Best Dolce&Gabbana Bags from Eurofinas Authentic Apparels for Your 2026 Collection

Eurofinas Authentic Apparels curates guaranteed-authentic designer pieces, transforming the search for luxury into a confident experience. For 2026, they highlight five cornerstone Dolce&Gabbana bags as smart luxury investments and future icons for discerning collectors.

Adrianne Cole· May 6· 7 min
Seven Minutes Late Clothing: Where Streetwear Meets a Powerful Father-Daughter Story
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Seven Minutes Late Clothing: Where Streetwear Meets a Powerful Father-Daughter Story

Seven Minutes Late is a father-daughter clothing line that trades hype for heart, building its identity on a personal family connection within the rapidly growing streetwear market. Consumers are increasingly seeking authenticity and story-driven brands, moving beyond manufactured scarcity.

Adrianne Cole· May 5· 6 min
Sophisticated individuals gathered in an elegant library setting, discussing literature and ideas at Miu Miu's Literary Club event during Salone del Mobile.

Miu Miu Revives Print Marketing for Luxury Connections

At Milan's Salone del Mobile, Miu Miu hosted its fourth Literary Club.

Luca Bianchi· May 4· 2 min
Diverse group of people connecting authentically around a table, symbolizing brands embracing imperfection for genuine connection.

May 2026 Brands Embrace Imperfection for Genuine Connection

Chris Do's 'Unbland Yourself' framework, featured by Forbes in February 2026, explicitly advises brands to embrace imperfection as a strategic asset.

Oliver Dane· May 4· 2 min
A luxury retail environment where an AI hologram provides personalized customer service, blending technology with human-like interaction.

Luxury Brands Leverage AI for Enhanced Customer Engagement

At Tiendas Cuadra, a premium retail brand, a new virtual assistant built on Microsoft Copilot Studio now handles common customer inquiries.

Luca Bianchi· May 2· 2 min
A luxurious Mulberry handbag displayed elegantly, symbolizing the brand's strong sales growth against a backdrop of global economic challenges.

Mulberry Drives Annual Sales Growth Amidst Market Challenges

Mulberry, a British luxury brand, reported a 13.

Luca Bianchi· Apr 26· 2 min
The 'Gucci Memoria' exhibition at Milan Design Week, featuring tapestry-inspired wall hangings and elegant lighting, showcasing Gucci's 105-year history.

Gucci unveils 'Gucci Memoria' exhibition at Milan Design Week

At Milan Design Week 2026, Gucci's 'Gucci Memoria' exhibition, curated by Demna, marked his first large-scale installation.

Oliver Dane· Apr 24· 2 min
Abstract representation of AI enhancing luxury brand digital marketing, showing data streams and elegant interfaces interacting with luxury products.

Luxury Brands Accelerate AI Integration for Enhanced Customer Experiences

A global luxury brand has chosen BrandPilot's AI for digital campaigns, reports Stocktitan .

Luca Bianchi· Apr 21· 2 min
Empty luxury store in a Middle Eastern airport, symbolizing a significant decline in sales and consumer spending.

Middle East luxury brand sales plummet amid airport shopping decline

Traffic at the opulent Dubai Mall plummeted by approximately 50% in March, signaling a sharp decline in luxury spending across the Middle East, according to Whbl .

Luca Bianchi· Apr 15· 2 min
Nykaa's global expansion strategy visualized with interconnected world map and beauty elements, symbolizing future growth.

Nykaa Eyes Future Global Expansion and Strategic Growth

In Q3 2026, Nykaa's private label and brand acquisition arm, House of Nykaa, alone generated Rs 775 crore ($83.

Sofia Mendes· Apr 11· 2 min
Festival-goers engaging with the Absolut Heat Haus activation at Coachella 2026, highlighting premium brand strategy for sales and engagement.

Premium Brands Aim for Sales Via Coachella 2026 Engagement

Absolut, the official vodka of Coachella 2026, will deploy two on-site activations, including the 'Absolut Heat Haus', to engage over 125,000 daily attendees at the festival's 25th anniversary.

Oliver Dane· Apr 11· 2 min
A close-up of a luxurious, unbranded leather handbag on a minimalist table, symbolizing the essence of quiet luxury and understated wealth.

What is Quiet Luxury and How It's Reshaping the Market

After the first episode of 'Succession' aired, Google searches for 'quiet luxury' surged by 684 percent, 'stealth wealth' by 990 percent, and 'old money style' by 874 percent, according to WWD .

Luca Bianchi· Jun 9· 6 min
Stylish Gen Z individuals engaging with luxury brand symbols in a modern, artistic urban setting, showcasing a blend of classic and contemporary aesthetics.

Luxury Brands Engage Youth Culture

Despite their reputation as digital natives, 41% of Gen Z in the US have acquired a mechanical luxury watch, according to The Walpole .

Oliver Dane· May 19· 3 min
An iconic Hermès Birkin handbag displayed under a spotlight in a luxurious boutique, symbolizing exclusivity and desire.

How Do Luxury Brands Create Exclusivity and Desire?

A basic 9.8-inch Hermès Birkin handbag now commands $11,400, a price recently boosted by 10% despite its already astronomical cost. This increase places the cost of entry for this iconic accessory fur

Oliver Dane· May 12· 6 min
A luxurious Bentley car driving through a vibrant, green natural landscape, symbolizing the brand's commitment to sustainability and carbon neutrality.

Luxury Brands Embrace Sustainable Practices, Redefining Ethical Sourcing

For the fifth consecutive year, Bentley Motors achieved carbon neutrality in 2024, a status verified by an independent standard.

Luca Bianchi· May 11· 4 min
A hybrid retail concept showing a physical store merging with an online shopping experience for beauty and fashion brands.

DTC Beauty and Fashion Brands Adapt to Hybrid Retail

After reaching a $1.8 billion valuation in 2021, beauty brand Glossier scaled back its own retail operations and launched into Sephora, according to Vogue . This move followed a period where Glossier'

Oliver Dane· May 10· 3 min
A luxury boutique where a human sales advisor assists a customer, with subtle digital displays in the background.

Luxury Brands Blend Digital and Physical for Future Loyalty

Two thirds of luxury consumers (66%) state their shopping experience would be hindered if an AI robot assisted them in-store instead of a human sales advisor, according to Vogue .

Luca Bianchi· May 5· 4 min
Sophisticated consumers thoughtfully examining a sustainable luxury product in an elegant boutique, highlighting a shift towards purpose.

Luxury Brands Shift to Purpose Over Pomp for Conscious Consumers

The very definition of luxury is no longer solely about exclusivity; it now increasingly includes longevity, traceability, and responsibility, according to Forbes .

Oliver Dane· May 4· 3 min
Diverse influencers connecting with a large, engaged audience in a futuristic city, showcasing the dominance of influencer marketing in 2025.

Influencer Marketing Dominates 2025 Consumer Engagement Trends

In 2025, 86% of US marketers partnered with influencers.

Luca Bianchi· May 4· 3 min
Gen Z shoppers enthusiastically exploring a curated collection of pre-owned luxury fashion items in a stylish boutique setting, highlighting the booming resale market.

Luxury Brands See Resale Boom as Gen Z Drives Demand

Secondhand luxury fashion spending jumped fivefold between Q4 2025 and Q1 2026, according to Fortune .

Luca Bianchi· Apr 30· 3 min