Form & Taste
Section

Brands

Profiles and features on the brands shaping style and taste.

A blend of futuristic AI technology and stylish influencers interacting in a modern setting, symbolizing the new era of luxury brand marketing.
Brands

Luxury Brands Now Use AI and Influencers to Boost Marketing

During last year's Black Friday, TikTok Shop alone generated $500 million in the US over a four-day period, according to Vogue .

Oliver Dane· Jun 5· 2 min read
A vibrant hotel lobby showcasing Accor's successful franchise strategy, emphasizing guest satisfaction and brand growth.

Accor's Franchise Strategy Drives Hospitality Success

Luca Bianchi · May 29
Elegant customers enjoying a personalized, exclusive experience within a high-end luxury boutique, showcasing a shift in brand strategy.

Luxury brands prioritize experiences as LVMH revenue dips 3%

Luca Bianchi · May 6
Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

Oliver Dane · Apr 6
An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Luca Bianchi · Apr 2
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.

Marriott Unveils New Luxury Wellness Brand LeFay

Marriott International has announced a joint venture with the Leali family to expand the Italian brand Lefay, marking its first dedicated luxury wellness brand. This strategic move diversifies Marriott's extensive portfolio, filling a niche for immersive wellness destinations.

Luca Bianchi· Apr 1· 6 min
A luxurious coffee table book, open to reveal stunning imagery, sits on a polished marble surface in a chic, modern living room, symbolizing high-end brand marketing.

Luxury Brands Embrace Coffee Table Books as Marketing Tools

Luxury brands are increasingly using coffee table books as sophisticated marketing tools and status symbols. These tangible objects offer a lasting presence, communicating brand values and aesthetic principles in a way digital content often cannot.

Luca Bianchi· Mar 31· 5 min