Section

Beauty

Insights and reviews on skincare, makeup, and the latest beauty innovations.

Diverse customers shopping for K-beauty products in a vibrant, modern store, showcasing South Korea's dominance in the US cosmetics market.

South Korea's K-Beauty Sales Surge, Overtaking France in US Market

South Korea exported $1.

Sofia Mendes· Jul 19· 4 min
Cinematic scene blending advanced scientific research equipment with natural, clean ingredients, symbolizing K-Beauty's innovation in longevity skincare.

K-Beauty drives clean skincare innovations for longevity research

South Korea's cosmetics exports surged by 15.

Sofia Mendes· Jul 16· 3 min
12-year-old Stella Dorazio, founder of Stellar Beauty Co., holding her mineral SPF 50 sunscreen, ready for outdoor activities.

Stella Dorazio's Stellar Beauty Co. Targets Active Youth

At just 12 years old, Stella Dorazio has launched Stellar Beauty Co.

Sofia Mendes· Jul 10· 3 min
Modern beauty brand headquarters with skincare and makeup products, symbolizing the acquisition of Versed by Belle Brands for market expansion.

Belle Brands Acquires Versed to Expand Accessible Beauty Market

With over 35 award-winning skincare and makeup offerings already in 1,800 Target stores, Versed has become the latest strategic acquisition for Windsong Global's rapidly expanding Belle Brands portfol

Sofia Mendes· Jul 10· 3 min
iRestore LED face mask and hair growth device on display during a 4th of July sale, highlighting beauty tech deals.

iRestore 4th of July Sale Offers Beauty Tech Deals

During the extended 4th of July sales, iRestore is offering discounts of up to $1,500 on bundles, including dermatologist-recommended LED face masks.

Sofia Mendes· Jul 5· 3 min
A colorful display of Ulta Beauty's summer sale products, including makeup, skincare, and hair tools, under bright, sunny lighting.

Ulta's Summer Sale Slashes Prices Up to 40% on Beauty Favorites

Until July 11, Ulta Beauty slashes $150 off the Shark Beauty FlexStyle Air Styling & Drying System in Orchid Sunrise, a deal confirmed by NewBeauty .

Sofia Mendes· Jul 5· 3 min
Amorepacific Group's K-beauty brands, including Illiyoon, achieve record-breaking sales during Amazon Prime Day 2026, showcasing global e-commerce dominance.

Amorepacific Group Achieves Record Sales During Amazon Prime Day 2026

Illiyoon, a K-beauty brand under Amorepacific, saw its sales surge by an astonishing 197 percent year-over-year during Amazon Prime Day 2026.

Sofia Mendes· Jul 4· 3 min
Attendees explore a vibrant K-Beauty festival with numerous brands and products at the Olive Young Festa LA 2026 in Los Angeles.

Olive Young Festa LA 2026 brings K-Beauty to Los Angeles

This August, CJ Olive Young will debut its signature Olive Young Festa in Los Angeles, featuring 55 K-beauty and lifestyle brands across a sprawling 50,000 sq ft.

Sofia Mendes· Jul 3· 3 min
A curated collection of viral K-Beauty skincare products and advanced beauty devices, including the Medicube Booster Pro, displayed elegantly for a Prime Day 2026 sale.

Viral K-Beauty Products Hit Prime Day 2026 Deals June 23-26

Medicube's #1 selling Booster Pro skincare device, a top-rated item on Amazon, is expected to be available for as little as $15 during Amazon Prime Day 2026, scheduled from June 23 to June 26.

Sofia Mendes· Jun 23· 4 min
Elegant perfume bottles from top fragrance brands displayed in a luxurious setting, symbolizing social media dominance.

Gucci Leads Social Media Among Top Fragrance Brands in May

Despite the allure of viral organic content, Gucci's ascent to the number-one fragrance house on social media in May was driven by meticulously planned, paid campaigns, according to data from Traackr,

Sofia Mendes· Jun 23· 3 min
A diverse group of young adults enjoying an immersive, multi-sensory beauty pop-up shop with interactive scent and music experiences.

Why Beauty Retailers Embrace Immersive Pop-Ups Over Traditional Stores

On London's Carnaby Street, Harry Styles' PleasingLand pop-up offered visitors a 'scent arcade' and a 'fully immersive music world,' signaling a new era for beauty retail.

Sofia Mendes· Jun 18· 5 min
Korean pharmaceutical companies expanding scientifically-backed derma-cosmetics into global markets, exemplified by ANUA's success on TikTok Shop.

Korean Pharma Giants Expand Derma-Cosmetics to Global Markets

ANUA, a Korean skincare brand, achieved over 200% annual U.

Sofia Mendes· Jun 17· 4 min
Global icon Madonna as the face of Kiko Milano's U.S. expansion, alongside a visual representation of Macy's and the brand's success.

Kiko Milano launches U.S. expansion with Madonna, Macy's

Italian beauty brand Kiko Milano has tapped global icon Madonna as its ambassador while simultaneously launching a major U.

Sofia Mendes· Jun 8· 3 min
Kendall Jenner posing elegantly with an Anua skincare product, highlighting her role as the brand's new global K-beauty ambassador.

Kendall Jenner Becomes Anua's Global K-Beauty Ambassador

Within 24 hours of announcing Kendall Jenner as its new face, K-Beauty brand Anua saw a 300% surge in US search interest, according to Google Trends Data.

Sofia Mendes· Jun 7· 3 min
Shoppers browse a wide selection of K-beauty products at the grand opening of Olive Young's first US store in Pasadena, California.

Olive Young debuts first US store with 400 brands

South Korea's largest beauty retailer, Olive Young, opened its first U.

Sofia Mendes· May 29· 3 min
Futuristic beauty lab showcasing metabolic compounds and sensory experiences, representing Mintel's 2026 beauty trend predictions.

Mintel Predicts Metabolic Beauty, Sensorial Synergy for 2026

Despite 71% of British adults recognizing laser hair removal devices, fewer than 9% actively use any beauty tech, revealing a significant disconnect in the evolving 2026 beauty market, according to Yo

Sofia Mendes· May 29· 4 min
Perfumer Quentin Bisch in his laboratory, holding the successful Amouage Guidance fragrance bottle, symbolizing artistic vision and commercial triumph.

Quentin Bisch's Fragrance Success and Unconventional Path

Amouage's Guidance, crafted by Quentin Bisch, became the house's most successful fragrance ever.

Sofia Mendes· May 23· 3 min
Diverse individuals engaging with innovative beauty products that merge fashion, wellness, and fandom elements in a futuristic setting.

May 2026 Beauty Launches: Blurring Lines & New Trends

This May, new beauty launches aren't just about makeup or skincare; they're about a single product bridging your favorite fashion trend, wellness routine, and even a beloved fandom.

Sofia Mendes· May 16· 3 min
Amorepacific K-beauty products displayed prominently on shelves, with an Amazon logo subtly integrated and a graph showing a significant sales increase.

Amorepacific K-Beauty Brands Surge 201% on Amazon During Big Spring Sale

During Amazon's recent Big Spring Sale, Amorepacific's K-beauty brands saw sales surge by a staggering 201% year-over-year.

Sofia Mendes· May 14· 3 min
A young girl looking worriedly at an anti-aging serum bottle in a bathroom, symbolizing the risks of tween skincare culture.

Tween beauty culture sparks skincare risks for young users

Dermatologists report a startling 30% increase in tween patients presenting with skin barrier damage, rashes, and exacerbated acne, according to the American Academy of Dermatology.

Sofia Mendes· May 11· 3 min
A curated selection of K-beauty skincare products, including serums and creams, displayed attractively on a shelf with soft lighting.

Amazon K-Beauty Sale Features Brightening and Hydration Favorites

During Amazon's Summer Beauty Event, Medicube’s Age-R Booster and Collagen Jelly Cream set, a highly sought-after K-Beauty duo, is available for nearly 35 percent off, according to Harper's BAZAAR .

Sofia Mendes· May 6· 3 min
A mother joyfully receives a personalized AI-curated wellness and beauty routine on Mother's Day 2026, highlighting advanced skincare and pro-aging solutions.

Mother's Day 2026 Beauty Gift Guide: Moms Love Personalized Wellness

This Mother's Day, gift guides are recommending AI-curated skincare routines and 'pro-aging' serums, marking a stark departure from the generic perfumes and lotions of just a few years ago.

Sofia Mendes· May 5· 4 min
A dynamic scene of a K-beauty marketplace in Seoul, showcasing diverse products and excited consumers, representing the booming global export market.

K-beauty export market surges globally

In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty

Sofia Mendes· May 4· 4 min
Zoe Saldaña and Demi Moore attend the Lancôme Absolue Longevity MD anti-aging collection launch event in New York City.

Zoe Saldaña and Demi Moore Champion Lancôme's New Anti-Aging Line

At a one-day New York pop-up, Lancôme promotes its new Absolue Longevity MD collection with 'personalized diagnostics' for anti-aging.

Sofia Mendes· May 3· 3 min
A curated selection of premium skincare and haircare products displayed attractively, highlighting the savings available during Amazon's Spring Beauty Event.

Amazon Launches Spring Beauty Event With Major Deals

Shoppers can now save up to 52% on select beauty products, including award-winning skincare and popular hair treatments, as major retailers launch their spring sales events.

Sofia Mendes· May 2· 3 min
Italian competition watchdog investigating Sephora and Benefit Cosmetics for marketing to young micro-influencers, amid concerns of 'cosmeticorexia'.

Italy Investigates Sephora, Benefit Over Micro-Influencer Marketing

Italy's competition watchdog has launched an investigation into Sephora and Benefit Cosmetics.

Sofia Mendes· Apr 26· 4 min
Split screen comparing TikTok and Instagram, with TikTok showing a surge in digital currency and engagement metrics, surpassing Instagram.

TikTok vs Instagram: TikTok Eclipses Instagram in Beauty EMV

For the first time ever, TikTok drove $18.

Sofia Mendes· Apr 25· 3 min
A young child looks overwhelmed by a large collection of expensive skincare products, symbolizing the ethical concerns of TikTok's beauty trends for minors.

TikTok child skincare videos raise ethical alarms over six-product routines

In one viral TikTok video, a child's skincare routine showcased products with as many as 21 potentially irritating active ingredients, far exceeding what is safe for developing skin.

Sofia Mendes· Apr 22· 3 min
A spotlight illuminates a single, clearly communicated beauty product amidst a vast, overflowing Amazon marketplace, symbolizing clarity in scaling strategies.

Amazon Q1 2026 beauty brands focus on clarity for scaling strategies

Even as Amazon's beauty market floods with new products, a single strategy increasingly separates winners from losers: crystal-clear communication of what a product does, who it's for, and why it's wo

Sofia Mendes· Apr 20· 3 min
Elegant older Chinese consumers confidently exploring and purchasing beauty products and devices, showcasing the booming silver economy.

China's silver beauty market booms, empowering older consumers

In April 2024 alone, Alibaba platforms recorded 44.

Sofia Mendes· Apr 19· 3 min