Clarins, in collaboration with packaging specialist Aptar Beauty, has officially launched its new Double Serum Hybrid Foundation, which features an adjustable dial for customizable coverage and packaging that the brand states contains at least 38% recycled material.

The launch of Clarins' Double Serum Hybrid Foundation marks a significant entry into the hybrid makeup market, combining the cosmetic properties of a foundation with the active benefits of a serum. This move follows the successful 2024 introduction of Clarins' new Double Serum, leveraging the brand recognition of its iconic skincare line, according to spnews.com. Its market positioning, based on dual-functionality and innovative packaging, aims to capture a growing consumer base prioritizing skincare ingredients within their makeup routines.

What We Know So Far

  • Clarins states the full packaging for the new foundation contains a minimum of 38% recycled material. The bottle itself incorporates 95% recyclable materials, according to both cosmeticsbusiness.com and spnews.com.
  • The product features a patented double-chamber packaging system. This design separates the formula into two parts until the moment of application.
  • An adjustable dial on the dispenser allows users to select a progressive dosage. This feature provides customizable coverage across the 37 available shades.
  • The foundation is described by cosmeticsbusiness.com as a "next-generation hybrid serum foundation" designed to deliver tangible skincare benefits alongside cosmetic coverage.
  • The launch follows the 2024 release of the new Clarins Double Serum, building on the product family's established global reputation.

Clarins Double Serum Hybrid Foundation: What's New?

The Double Serum Hybrid Foundation's core innovation is its advanced formulation and delivery system, specifically its patented double-chamber packaging. This design physically separates two distinct formulas until dispensed, a critical feature for preserving the integrity, stability, and efficacy of complex active ingredients that might otherwise be incompatible if pre-mixed.

Inside the container, a thin wall precisely divides the product: 70% color cosmetic formula and 30% hydric system, as detailed by spnews.com. This separation ensures skincare and makeup components combine only at the last moment, delivering optimal performance upon application. This technology mirrors Clarins' best-selling Double Serum packaging, creating a cohesive and recognizable design language across the product line.