K Beauty
8 articles

Top K-Beauty Skincare Trends for Your Simplified Routine
After years of promoting elaborate 10-step regimens, K-beauty now champions "skip-care," a streamlined approach where one balm can replace an entire double-cleansing ritual.

Top 3 K-Beauty Hydrating and Glowing Skincare Products
A single 20mL bottle of COSRX Hyaluronic Acid 3 Serum, priced at $38, promises to lock in hydration using natural moisturizing factors and ceramides, showcasing K-Beauty's focus on potent, targeted fo

Kendall Jenner Becomes Anua's Global K-Beauty Ambassador
Within 24 hours of announcing Kendall Jenner as its new face, K-Beauty brand Anua saw a 300% surge in US search interest, according to Google Trends Data.

K-Beauty At-Home Skincare: Boosts Absorption, Not Microneedling Results
K-Beauty brands claim at-home microneedling boosts absorption, but these products are no substitute for professional treatments.

Top 5 K-Beauty Innovations for Skin Longevity & Health in 2026
Korea, the world's second-largest cosmetics exporter, is projected to become the number-one source of imported cosmetics in the U.

CJ Olive Young USA Opens First U.S. Store in Los Angeles
On May 29, hundreds of shoppers flocked to Pasadena, California, for the grand opening of Olive Young's first U.

Top 5 Best New Beauty Products at Ulta
Ulta Beauty just introduced 13 new K-beauty brands to its e-commerce site.

Olive Young debuts first US store with 400 brands
South Korea's largest beauty retailer, Olive Young, opened its first U.