The jelly beauty and skincare trend is currently gaining traction on social media platforms like TikTok and Instagram, introducing consumers to products with a distinct, bouncy texture. This developing interest highlights a shift towards formulations that offer both a unique sensory experience and functional benefits. According to a report from refinery29.com, the appeal lies in textures that are reported to be cooling and refreshing while delivering high-performance hydration, aligning with a growing consumer focus on skin barrier health.
What We Know So Far
- The jelly beauty and skincare trend is reportedly gaining popularity on social media platforms including TikTok and Instagram, according to refinery29.com.
- The trend is said to have originated in South Korea, where the phrase was coined within the K-beauty industry, refinery29.com reports.
- Jelly beauty is defined by an aesthetic of plump, glowing, bouncy skin and jelly-like lips, as described by refinery29.com.
- According to integrated celebrity facialist April Brodie, quoted by refinery29.com, jelly textures can provide a "sensorial moment" that is "cooling, weightless, and instantly refreshing" while offering hydration.
- These formulations are also reported to align with "barrier-first" skincare principles due to their composition of humectants and water-binding ingredients, per refinery29.com.
What is the Jelly Beauty and Skincare Trend?
The jelly beauty and skincare trend centers on products with a gelatinous, bouncy consistency that differs from traditional creams, lotions, or oils. Refinery29.com reports that this trend has its origins in South Korea, a global center for beauty innovation often referred to as K-beauty. The term was reportedly coined there to describe not just a product texture but a desired skin finish: one that appears plump, glowing, and resiliently bouncy. This aesthetic extends beyond skincare to makeup, with a clear focus on creating a dewy, hydrated look that includes glossy, jelly-like lips. The core idea is to achieve a fresh, touchable feel without the heaviness that can sometimes accompany hydrating products.
Industry experts have noted the specific visual and tactile appeal of these formulations. Elyse Reneau, Head of Global Makeup at Too Faced, explained the aesthetic in a statement to refinery29.com. "If it doesn't look glossy, juicy and a little bit bouncy, it's not part of the conversation," Reneau said. "That's why jelly textures are having such a moment, they give you a beautiful wet look without the weight, so skin feels fresh, bouncy and touchable." This perspective underscores the trend's dual emphasis on both a tangible feeling of lightness and a visible, high-shine finish that has become popular online.
