Sofia Mendes
Beauty Writer
As a Beauty Writer at Form & Taste, Sofia Mendes explores the evolving worlds of skincare, makeup, fragrance, and cosmetics. She approaches her coverage by translating complex ingredient analysis and product formulations into clear, accessible reviews that help readers curate their personal routines. Her work focuses on identifying emerging beauty trends and evaluating products to inspire a sophisticated and informed audience. By blending detailed analysis with a passion for ethical beauty, Sofia provides trusted insights for the modern reader.
Expertise
Coverage Areas
Latest Articles
Bustle Big Life Beauty Awards 2026 Crowns Top Innovations
Over 1,795 beauty products fiercely competed for recognition in Bustle's 2026 Big Life Beauty Awards .
Aug 16, 2026 · 2 min read
Copenhagen Fashion Week Sets 2027's Global Trends
Once a regional affair, Copenhagen Fashion Week's Spring/Summer 2027 season, with its 34 shows and presentations, now stands as a global trendsetter, reports A&E Magazine .
Aug 16, 2026 · 3 min read
AI Genetic Testing Reshaping Personalized Skincare
In 2023, a study revealed 70% of consumers would share personal data, including genetic information, for perfectly tailored skincare—a stark contrast to just five years prior, according to Deloitte .
Aug 16, 2026 · 5 min read
Top K-Beauty Skincare Product for Radiant Skin in 2026
South Korean beauty giant Olive Young is set to open its first US brick-and-mortar store in May, signaling a new wave of K-Beauty's mainstream expansion.
Aug 15, 2026 · 4 min read
Anthropologie's 2026 Beauty Calendar Arrives With $98 Price Tag
For just $98, Anthropologie's 2026 Beauty Advent Calendar delivers 24 sample-size products from top brands, collectively valued at $301, according to Kitsap Sun .
Aug 14, 2026 · 3 min read
US prestige skincare sales grow 9% in 2026
While prestige fragrance dollar sales grew 6% due to higher prices, mass retail fragrance sales soared 15% with a 7% rise in units, revealing a stark divergence in consumer spending habits within the
Aug 12, 2026 · 3 min read
At-Home Facial Tools and Devices for a Spa Experience
The NuFace Trinity+ microcurrent device, priced at $395, demands a commitment of at least five minutes per day, five days a week.
Aug 12, 2026 · 5 min read
GLP-1 drugs spur beauty market innovation, driving new skincare and haircare.
Retailers like Ulta have identified GLP-1 users as high-value beauty shoppers.
Aug 11, 2026 · 4 min read
Skincare Serums for Hyperpigmentation: Ingredients & Choices
A single ounce of SkinCeuticals C E Ferulic, a serum lauded for its 15% L-ascorbic acid, costs over $180, underscoring the premium on potent, stable vitamin C formulations for dark spots, according to
Aug 11, 2026 · 5 min read
Ulta Beauty Launches Nutrire Scalp Care Brand to Capture Premium Market
In the first quarter of 2026, hair-care products already accounted for 18% of Ulta's $3.
Aug 10, 2026 · 3 min read
Minimalism Interior Design: Evolving, Not Fading
From stark white walls to natural textures and curated art, modern minimalism is explicitly evolving, now emphasizing intention, warmth, and restraint.
Aug 10, 2026 · 3 min read
South Korea's K-Beauty Industry Surges to Second-Largest Exporter Globally
The Biodance Bio-Collagen Real Deep Mask, a single K-beauty product, became an onboard bestseller on easyJet flights, opening a new frontier for beauty retail.
Aug 9, 2026 · 3 min read
Givenchy's Red and Black Fall 2026 Runway Defies Color Conventions
On the Givenchy Fall 2026 runway, models strode out in striking red-and-black ensembles, signaling a dramatic shift in the season's dominant color story.
Aug 9, 2026 · 6 min read
Top 8 Innovative Beauty Tools for At-Home Spa Experiences
The LYMA Pro Laser, a device promising professional-grade skin rejuvenation at home, carries a staggering $6,000 price tag.
Aug 9, 2026 · 5 min read
Major Brands Unveil New Beauty Products in August 2026
amika’s new leave-in treatment for color-treated hair promises to fight fading for up to 40 washes.
Aug 8, 2026 · 2 min read
Skincare's 2026 'Intelligent Minimalism' Trend: Less is More
Imagine applying salmon sperm cells to your face for anti-inflammatory and collagen-stimulating benefits.
Aug 8, 2026 · 4 min read
Does Retinol Really Work for Anti-Aging and Skin Renewal?
Despite pervasive marketing for anti-aging, over-the-counter cosmetic retinol products show little trustworthy evidence to improve aged skin's appearance, according to a review in the Journal of Clini
Aug 8, 2026 · 3 min read
Personalized Beauty Market Drivers Gain Steam Amidst AI & Biotech Innovations
At a major beauty retailer, the 'trial-and-error' approach to skincare is rapidly being replaced by AI-powered diagnostic tools, guiding consumers to their perfect product before a single purchase.
Aug 7, 2026 · 3 min read
Beauty Retail Expansions Reshape Market Dynamics in 2026
In the UK, K-beauty sales surged by 65% in value terms in the past year, dramatically outperforming the entire skincare category's 12% growth, according to Cosmetics Business .
Aug 6, 2026 · 3 min read
Top 5 Essential Skincare Ingredients
For a skincare product to truly make a biological difference, its vitamin C concentration must exceed eight percent, with reputable products often reaching 10 to 20 percent.
Aug 6, 2026 · 5 min read