Sofia Mendes
Beauty Writer
Sofia Mendes is a Beauty Writer at Form & Taste, specializing in deciphering the ever-evolving world of beauty products and trends. Before joining Form & Taste, Sofia contributed to several online publications, including 'Glamour Daily' and 'Style Report,' where she honed her skills in product reviews and trend forecasting. She is known for her ability to translate complex scientific research into accessible and engaging content, helping readers make informed decisions about their beauty routines. Sofia's work has been featured in 'Vogue Insights' and she was nominated for 'Emerging Beauty Voice' at the 2022 'Style Forward' awards.
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Latest Articles
Top K-Beauty Skincare Trends for Your Simplified Routine
After years of promoting elaborate 10-step regimens, K-beauty now champions "skip-care," a streamlined approach where one balm can replace an entire double-cleansing ritual.
Jun 10, 2026 · 6 min read
Best Summer Beauty Products for Glowing Skin
Reality TV star Paige DeSorbo's summer glow isn't just about makeup; her routine includes a TULA cleanser, moisturizer, and a specific mandelic serum, revealing a multi-step approach to effortless rad
Jun 9, 2026 · 5 min read
Top 2 Major Jewelry Trends for 2026: Runway & Celebrity Styles
Demi Moore graced the Cannes Opening Ceremony wearing a five-tier necklace of marquise-cut diamonds totaling an astonishing 226.
Jun 9, 2026 · 4 min read
Top 10 Emerging Beauty Innovations Shaping Skincare's Future
A single at-home laser device, the LYMA Pro, costs $6,000, promising professional-grade results from your living room.
Jun 9, 2026 · 7 min read
Top 3 K-Beauty Hydrating and Glowing Skincare Products
A single 20mL bottle of COSRX Hyaluronic Acid 3 Serum, priced at $38, promises to lock in hydration using natural moisturizing factors and ceramides, showcasing K-Beauty's focus on potent, targeted fo
Jun 9, 2026 · 4 min read
New Summer Makeup Skincare Fragrance Drops for 2026
Rhode launches its first luminizer, Highlight Milk, for $28, alongside a bronzer and a new brush, marking a significant expansion beyond its cult-favorite lip products, per NewBeauty .
Jun 8, 2026 · 5 min read
Kiko Milano launches U.S. expansion with Madonna, Macy's
Italian beauty brand Kiko Milano has tapped global icon Madonna as its ambassador while simultaneously launching a major U.
Jun 8, 2026 · 3 min read
AI Personalized Skincare Product Discovery Sees 2026 Trends Emerge
Ulta Beauty's physical store sales grew in the low single digits in fiscal Q1, while its e-commerce comparable sales surged in the mid-teens.
Jun 7, 2026 · 7 min read
Kendall Jenner Becomes Anua's Global K-Beauty Ambassador
Within 24 hours of announcing Kendall Jenner as its new face, K-Beauty brand Anua saw a 300% surge in US search interest, according to Google Trends Data.
Jun 7, 2026 · 3 min read
K-Beauty At-Home Skincare: Boosts Absorption, Not Microneedling Results
K-Beauty brands claim at-home microneedling boosts absorption, but these products are no substitute for professional treatments.
Jun 6, 2026 · 2 min read
Obesity Drugs Are Shrinking More Than Just Waistlines, Reshaping 2026 Fashion
At a major national department store, clothing returns surged 15% year-over-year in the last six months, with managers attributing a significant portion to customers reporting unexpected weight loss,
Jun 6, 2026 · 4 min read
Top 5 K-Beauty Innovations for Skin Longevity & Health in 2026
Korea, the world's second-largest cosmetics exporter, is projected to become the number-one source of imported cosmetics in the U.
Jun 6, 2026 · 4 min read
CJ Olive Young USA Opens First U.S. Store in Los Angeles
On May 29, hundreds of shoppers flocked to Pasadena, California, for the grand opening of Olive Young's first U.
Jun 5, 2026 · 5 min read
Caliray names William Smolen CEO to drive company growth
William Smolen's appointment as CEO signals a new era of aggressive expansion for Caliray.
Jun 5, 2026 · 2 min read
Top 5 Best New Beauty Products at Ulta
Ulta Beauty just introduced 13 new K-beauty brands to its e-commerce site.
Jun 5, 2026 · 3 min read
Ulta Beauty Reports $3.2B Net Sales, Fuels Expansion Plans
Ulta Beauty defied expectations in Q1 fiscal 2026, reporting a 15.
Jun 4, 2026 · 5 min read
What Are Prebiotics and Probiotics for Your Skin Health?
In a 2021 phase one randomized controlled trial, applying a cream containing live Staphylococcus hominis to adults with atopic dermatitis significantly reduced redness and itchiness, according to...
Jun 4, 2026 · 6 min read
Clean Beauty Principles Are Now Extending to Your Home and Kitchen.
A 2023 NielsenIQ survey found that 70% of consumers are more concerned about the ingredients in their dish soap than in their facial cleanser, a stark reversal from a decade ago.
Jun 4, 2026 · 4 min read
Summer 2026 Skincare Innovations for Your Best Glow Yet
By Summer 2026, the 'GlowScan 3000', an AI-powered skin analysis device, will recommend a unique 7-step regimen based on 15 biometric markers.
Jun 3, 2026 · 5 min read
Palace Nike England soccer collection launches June 2026
A leather and wool varsity jacket, usually a high-fashion staple, now joins the official England men's soccer team collection.
May 31, 2026 · 3 min read