Marketing Strategy
9 articles
How to Establish and Maintain Luxury Brand Aesthetic for 2026
Despite two-thirds of consumers preferring experiences over physical goods, luxury sales grew by 3% in 2025, reaching USD1.
How to Build a Lasting Luxury Brand Identity for the Future
Global personal luxury goods sales experienced the sharpest slowdown in 15 years between 2023 and 2024, according to Lectra .
Luxury Brands Now Use AI and Influencers to Boost Marketing
During last year's Black Friday, TikTok Shop alone generated $500 million in the US over a four-day period, according to Vogue .
Why Luxury Brands Still Use Print Media for Brand Image
In 2019, luxury brands allocated 55% of their advertising budgets to print magazines, rising to 66% for overall print spend, according to Sappi .
What are unexpected brand collaborations and how do they redefine luxury?
In 2004, H&M, a fast-fashion giant, launched its first designer collaboration with Karl Lagerfeld, signaling a seismic shift in how luxury brands would approach market expansion.
Amazon Q1 2026 beauty brands focus on clarity for scaling strategies
Even as Amazon's beauty market floods with new products, a single strategy increasingly separates winners from losers: crystal-clear communication of what a product does, who it's for, and why it's wo
What is Luxury Brand Storytelling and Why Does it Matter?
Purchase intent for luxury goods declines by a significant 30% when a brand’s story is inconsistent or feels generic, highlighting a critical failure in current marketing approaches.
What Is Sensory Branding and How Is It Shaping Luxury?
Sensory branding is increasingly vital for luxury brands, engaging consumers on a deeper, multi-sensory level. It transforms products into memorable artifacts by appealing to sight, sound, touch, smell, and even taste.
What Is Brand Storytelling for Luxury Brands?
For luxury brands, storytelling is not just marketing; it's the core of their value, transforming products into coveted artifacts and fostering deep emotional connections with discerning consumers. This narrative approach is essential for building loyalty and perceived value in today's competitive market.