Gen Z
17 articles
Top 8 Gen Z Style Trends for Personal Expression in 2026
By 2026, the fashion world will no longer be dictated by luxury labels or rapid trend cycles, but by Gen Z's demand for clothing that feels like art.
Bratz-inspired looks dominate 2026 beauty trends
The #BratzChallenge on TikTok has amassed over 277.
Top Summer 2027 Skincare & Makeup Trends You Need to Know
In Summer 2027, 70% of Gen Z consumers will prioritize sustainability in their beauty purchases.
Luxury Brands Engage Youth Culture
Despite their reputation as digital natives, 41% of Gen Z in the US have acquired a mechanical luxury watch, according to The Walpole .
Gen Z Drives Luxury Resale to New Heights
In 2026, The RealReal's Gross Merchandise Value (GMV) soared to $606 million in Q1 alone, a 24% jump year-over-year, according to PYMNTS .
American Eagle and Bubble Skincare Launch Gen Z Collection
American Eagle, already the undisputed top jeans brand for Gen Z, has launched its inaugural beauty apparel collaboration with Bubble Skincare.
Luxury Brands See Resale Boom as Gen Z Drives Demand
Secondhand luxury fashion spending jumped fivefold between Q4 2025 and Q1 2026, according to Fortune .
Luxury Brands Face Gen Z Disconnect as Spending Habits Shift Dramatically
The global luxury industry is set to lose 60 million consumers between 2022 and 2025, a stark indicator of its struggle to capture the next generation of buyers.
Why Gen Z Buys Secondhand & Mid-Priced Instead of Traditional Luxury
In 2025, the secondhand clothing market grew four times faster than the broader apparel industry.
Gen Z boycotts fast fashion over ethical concerns
This year, TikTok Shop alone drove over 50 percent growth in Tarte's direct-to-consumer business, a testament to Gen Z's unprecedented economic power.
Gender-neutral jewelry is reshaping the market, defying tradition.
Layered chains, mixed metals, and gender-neutral designs are now commonplace accessories for younger generations, who increasingly use jewelry to directly challenge traditional style rules.
Sustainability Growth to Plateau by 2026 Despite Curation
Despite a surge in eco-influencers and sustainable product curation, experts predict that the growth rate of sustainability as a primary purchasing driver will plateau around 2026, shifting from rapid
Microtrends are killing style authenticity, but Gen Z is fighting back.
In 2023, SKIMS, a brand known for its rapid trend responsiveness, generated an astonishing $638 million in Media Impact Value® (MIV®), according to Launchmetrics .
London's Spring Fashion Sees Urban Style Shifts Amidst Conscious Wardrobe Trend
In London, Gen Z's rejection of fast fashion has sparked a 30% surge in vintage and upcycled garment sales, fundamentally reshaping the city's spring 2026 urban style.
Top 5 Emerging Sustainable Luxury Fashion Brands Redefining Ethics
A luxury handbag made from mushroom leather, priced at $3,000, sold out within hours.
How Gen Z Is Remixing Past Fashion Trends
Google searches for 'party girl' have surged to 1.
Gender Fluid Fashion Market: 50% of Gen Z Consumers Make Purchases
Around 50 percent of Gen-Z consumers globally have already purchased fashion outside of their gender identity, signaling a seismic shift in how the next generation defines style.