Gen Z
3 articles
Brands
Luxury Brands Engage Youth Culture
Despite their reputation as digital natives, 41% of Gen Z in the US have acquired a mechanical luxury watch, according to The Walpole .
Oliver Dane·May 19, 2026
Trends
Gen Z Drives Luxury Resale to New Heights
In 2026, The RealReal's Gross Merchandise Value (GMV) soared to $606 million in Q1 alone, a 24% jump year-over-year, according to PYMNTS .
Camille Rousseau·May 15, 2026
Beauty
American Eagle and Bubble Skincare Launch Gen Z Collection
American Eagle, already the undisputed top jeans brand for Gen Z, has launched its inaugural beauty apparel collaboration with Bubble Skincare.
Sofia Mendes·May 13, 2026