Section

Beauty

Insights and reviews on skincare, makeup, and the latest beauty innovations.

Amorepacific K-beauty products displayed prominently on shelves, with an Amazon logo subtly integrated and a graph showing a significant sales increase.

Amorepacific K-Beauty Brands Surge 201% on Amazon During Big Spring Sale

During Amazon's recent Big Spring Sale, Amorepacific's K-beauty brands saw sales surge by a staggering 201% year-over-year.

Sofia Mendes· May 14· 3 min
A young girl looking worriedly at an anti-aging serum bottle in a bathroom, symbolizing the risks of tween skincare culture.

Tween beauty culture sparks skincare risks for young users

Dermatologists report a startling 30% increase in tween patients presenting with skin barrier damage, rashes, and exacerbated acne, according to the American Academy of Dermatology.

Sofia Mendes· May 11· 3 min
A curated selection of K-beauty skincare products, including serums and creams, displayed attractively on a shelf with soft lighting.

Amazon K-Beauty Sale Features Brightening and Hydration Favorites

During Amazon's Summer Beauty Event, Medicube’s Age-R Booster and Collagen Jelly Cream set, a highly sought-after K-Beauty duo, is available for nearly 35 percent off, according to Harper's BAZAAR .

Sofia Mendes· May 6· 3 min
A mother joyfully receives a personalized AI-curated wellness and beauty routine on Mother's Day 2026, highlighting advanced skincare and pro-aging solutions.

Mother's Day 2026 Beauty Gift Guide: Moms Love Personalized Wellness

This Mother's Day, gift guides are recommending AI-curated skincare routines and 'pro-aging' serums, marking a stark departure from the generic perfumes and lotions of just a few years ago.

Sofia Mendes· May 5· 4 min
A dynamic scene of a K-beauty marketplace in Seoul, showcasing diverse products and excited consumers, representing the booming global export market.

K-beauty export market surges globally

In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty

Sofia Mendes· May 4· 4 min
Zoe Saldaña and Demi Moore attend the Lancôme Absolue Longevity MD anti-aging collection launch event in New York City.

Zoe Saldaña and Demi Moore Champion Lancôme's New Anti-Aging Line

At a one-day New York pop-up, Lancôme promotes its new Absolue Longevity MD collection with 'personalized diagnostics' for anti-aging.

Sofia Mendes· May 3· 3 min
A curated selection of premium skincare and haircare products displayed attractively, highlighting the savings available during Amazon's Spring Beauty Event.

Amazon Launches Spring Beauty Event With Major Deals

Shoppers can now save up to 52% on select beauty products, including award-winning skincare and popular hair treatments, as major retailers launch their spring sales events.

Sofia Mendes· May 2· 3 min
Italian competition watchdog investigating Sephora and Benefit Cosmetics for marketing to young micro-influencers, amid concerns of 'cosmeticorexia'.

Italy Investigates Sephora, Benefit Over Micro-Influencer Marketing

Italy's competition watchdog has launched an investigation into Sephora and Benefit Cosmetics.

Sofia Mendes· Apr 26· 4 min
Split screen comparing TikTok and Instagram, with TikTok showing a surge in digital currency and engagement metrics, surpassing Instagram.

TikTok vs Instagram: TikTok Eclipses Instagram in Beauty EMV

For the first time ever, TikTok drove $18.

Sofia Mendes· Apr 25· 3 min
A young child looks overwhelmed by a large collection of expensive skincare products, symbolizing the ethical concerns of TikTok's beauty trends for minors.

TikTok child skincare videos raise ethical alarms over six-product routines

In one viral TikTok video, a child's skincare routine showcased products with as many as 21 potentially irritating active ingredients, far exceeding what is safe for developing skin.

Sofia Mendes· Apr 22· 3 min
A spotlight illuminates a single, clearly communicated beauty product amidst a vast, overflowing Amazon marketplace, symbolizing clarity in scaling strategies.

Amazon Q1 2026 beauty brands focus on clarity for scaling strategies

Even as Amazon's beauty market floods with new products, a single strategy increasingly separates winners from losers: crystal-clear communication of what a product does, who it's for, and why it's wo

Sofia Mendes· Apr 20· 3 min
Elegant older Chinese consumers confidently exploring and purchasing beauty products and devices, showcasing the booming silver economy.

China's silver beauty market booms, empowering older consumers

In April 2024 alone, Alibaba platforms recorded 44.

Sofia Mendes· Apr 19· 3 min
Diverse group of international tourists enjoying the vibrant, neon-lit streets of Seoul, South Korea, a hub for beauty and medical tourism.

South Korea's beauty tourism hub innovations draw 1.17M global visitors

In 2024, South Korea welcomed over 1.

Sofia Mendes· Apr 19· 3 min
A close-up of a premium skincare product on display at Sephora during the Savings Event, highlighting exclusive deals for Rouge members.

Sephora Savings Event 2026: Rouge Members Score Top Deals Now

During Sephora's current Savings Event, Rouge members can snag a Dr.

Sofia Mendes· Apr 16· 3 min
Lisa Hanna, the former beauty queen and politician, launches her new luxury skincare line, Lisa Hanna Beauty, focusing on elegant aging and philanthropy.

Lisa Hanna enters skincare market with new beauty brand

Lisa Hanna's new luxury skincare line, Lisa Hanna Beauty, will donate 5 percent of its profits to her foundation, intertwining high-end beauty with a direct philanthropic mission.

Sofia Mendes· Apr 14· 3 min
Lauren Conrad in her 40s, showcasing her radiant skin and natural beauty, with elements of her healthy lifestyle visible.

Lauren Conrad reveals her 40s beauty routine and diet secrets

At 40, former reality star Lauren Conrad starts her day with a green smoothie and prioritizes 8 hours of sleep, a surprisingly simple regimen that underpins her radiant, age-defying look.

Sofia Mendes· Apr 13· 3 min
Close-up of a woman's radiant skin, with a subtle visual representation of microscopic spicules enhancing serum absorption, set against a modern K-Beauty lab backdrop.

K-Beauty Spicules Skincare Trend Gains Attention With New Serums

The K-Beauty trend of spicules in skincare is gaining traction for its unique approach to skin rejuvenation. Learn about the 'liquid microneedling' technology behind the buzz.

Sofia Mendes· Apr 7· 3 min
A beautifully styled flat lay of Glow Recipe and ANUA K-beauty products on a minimalist counter, showcasing the new 5-minute skincare step and collection for efficient routines.

Glow Recipe Introduces 5-Minute Skincare Step and ANUA Launches New Collection

Glow Recipe and ANUA have launched innovative K-beauty products, including a 5-minute skincare step and a new collection with clinical data. These releases cater to consumers seeking efficient routines and proven results.

Sofia Mendes· Apr 5· 4 min
A serene woman with radiant, healthy skin, bathed in soft light, symbolizing the 'beauty from within' concept, with subtle botanical and liquid elements.

The 'Beauty From Within' Shift: How Skin Care Supplements Are Reshaping Wellness

The modern beauty ritual is undergoing a revolution, shifting from topical routines to a 'beauty from within' approach. Skin care supplements are now claiming prime real estate, redefining beauty as an outcome of overall health.

Sofia Mendes· Apr 4· 7 min
Diverse shoppers in a brightly lit beauty store aisle, examining a wide array of colorful K-Beauty skincare and makeup products, symbolizing the US becoming the top importer.

K-Beauty Market Expands as US Becomes Top Global Importer

The United States has officially become the largest global importer of South Korean cosmetics, marking a significant shift in the K-Beauty market's expansion. This pivot is driven by increased accessibility through major retailers and a strategic diversification away from the Chinese market.

Sofia Mendes· Apr 3· 4 min
A luxurious array of skincare, makeup, and hair tools, artfully displayed on a reflective surface, symbolizing the ongoing high-end beauty deals available after Amazon's Big Spring Sale.

Luxury Beauty Deals Still Available After Amazon Big Spring Sale

Amazon's Big Spring Sale may be over, but a selection of luxury beauty deals remains active on the platform. Shoppers can still find significant markdowns on high-end skincare, advanced hair tools, and makeup from well-known brands.

Sofia Mendes· Apr 2· 4 min
A close-up image of Dr.BRID C Soothing Jelly Cleanser, a clear, luxurious gel being applied to fingertips, highlighting its texture and advanced K-Beauty formulation.

Dr.BRID C Expands K-Beauty Skincare Offerings on Amazon With New Cleanser

Korean skincare brand Dr.BRID C has expanded its Amazon offerings with the new Soothing Jelly Cleanser, formulated with proprietary PEPTIBRID technology. This launch responds to consumer demand for advanced K-Beauty solutions, promising effective cleansing and skin barrier support.

Sofia Mendes· Apr 1· 3 min
A woman smiles while unboxing a large Amazon package filled with premium beauty products, including skincare, hair styling tools, and K-beauty items, all part of the Big Spring Sale 2026.

Amazon Big Spring Sale 2026 Beauty Deals Are Live Now

The year's first major Amazon shopping event is here. We're breaking down the best deals on high-end hair tools, cult-favorite skincare, and viral K-beauty products to shop before the Big Spring Sale ends on March 31.

Sofia Mendes· Mar 31· 4 min
A beautifully arranged bathroom shelf featuring minimalist skincare products and wellness supplements, bathed in soft sunlight, symbolizing the convergence of beauty and holistic health.

Beyond Skin Deep: How the Wellness Revolution Is Remaking the Beauty Industry

The beauty industry is undergoing a significant transformation, merging with wellness to prioritize long-term vitality, science-backed efficacy, and personalized care. This convergence redefines beauty as a pillar of holistic health, integrating internal well-being with external appearance.

Sofia Mendes· Mar 30· 5 min
A sleek, minimalist jar of Bonjout Beauty's new La Cream Skin Longevity Crème, featuring a clean design, positioned elegantly on a light surface.

Bonjout Beauty Unveils New Moisturizer, Its Second Product Launch

Bonjout Beauty introduces its second product, La Cream Skin Longevity Crème, a new moisturizer priced at $170. This launch follows three years after the brand's initial debut and a reported $10 million in revenue from its first item.

Sofia Mendes· Mar 30· 3 min
Editorial illustration for The Science of Adaptogens: How Botanicals Help Your Skin Handle Stress

The Science of Adaptogens: How Botanicals Help Your Skin Handle Stress

Adaptogens are botanicals increasingly used in skincare to enhance the skin's resilience against environmental and internal stressors. They work by modulating key biological pathways like inflammation and oxidative stress to help skin maintain balance and combat aging.

Sofia Mendes· Oct 8· 4 min
Editorial illustration for PDRN in Skincare: The Science Behind Its Regenerative Claims

PDRN in Skincare: The Science Behind Its Regenerative Claims

PDRN, derived from salmon DNA, is an ingredient used in skincare for its regenerative properties, promoting tissue repair and reducing inflammation. While its efficacy in medical wound healing is well-established, scientific evidence for its topical anti-aging benefits in cosmetics is less conclusive.

Sofia Mendes· Oct 5· 4 min
A curated selection of advanced at-home skincare tools, including facial massagers and LED masks, arranged elegantly on a bathroom vanity.

Top 8 At-Home Skincare Tools for Targeted Results

InStyle rigorously tested 51 facial tools for 264 hours, pinpointing which at-home devices truly deliver professional-level skincare results.

Sofia Mendes· Sep 20· 4 min
Futuristic skincare lab with advanced serums and a prominent, award-winning cream jar, symbolizing innovation and efficacy.

Top 3 Award-Winning Skin-Care Products for 2026

In a year where AI promised bespoke serums delivered to your door, the top skin-care award for 'Best Anti-Aging Treatment' went to a $25 moisturizer featuring ceramides and hyaluronic acid.

Sofia Mendes· Sep 18· 4 min
A hand holding a clear bottle of clean beauty serum, symbolizing ingredient transparency and natural cosmetic safety.

What Is Clean Beauty and Why Ingredient Transparency Matters

Despite growing consumer concern, a significant 65% of cosmetic companies prioritize profit over meticulous safety evaluation, with only 15% conducting rigorous pre-market carcinogenicity testing, acc

Sofia Mendes· Sep 7· 5 min