Bonjout Beauty has introduced its second-ever product, a new moisturizer named La Cream Skin Longevity Crème, three years after the brand's initial launch with a single item.

The introduction of the La Cream Skin Longevity Crème, retailing for $170, marks a significant product line expansion for Bonjout Beauty. This development is notable as the minimalist beauty brand reportedly generated approximately $10 million in revenue in 2025 from its first product alone, according to a report from WWD.

What We Know So Far

  • The new product is named La Cream Skin Longevity Crème and is the brand's second offering since its launch three years ago, as reported by WWD.
  • The new moisturizer will be priced at $170, according to the same report.
  • The brand's revenue from its single existing product was approximately $10 million in 2025, WWD reports.
  • The development process for the cream's formula involved three years, over 80 iterations, and two rounds of clinical trials, according to WWD.
  • Founder Natacha Bonjout does not plan to expand the brand's distribution or launch with big retailers at this time, WWD reported.

Bonjout Beauty's Second Product: The New Moisturizer Revealed

Bonjout Beauty is launching the La Cream Skin Longevity Crème, marking its first product expansion since debuting three years ago with only Le Balm. The new moisturizer underwent a lengthy and deliberate development process, requiring three years of work, over 80 different iterations, and two rounds of clinical trials before finalization, according to WWD.

Founder Natacha Bonjout commented on her focused approach to product development in the report. "When I launched Le Balm, people were shocked I had one project. I decided to follow my gut, which was that being ‘less is more’ is not a slogan," Bonjout told WWD. She further stated, "I will never launch something that I’m not truly convinced is different." This statement provides context for the three-year gap between the brand's first and second product launches.

Bonjout Beauty's single-product strategy yielded notable financial performance, with WWD reporting revenues of roughly $10 million in 2025, achieved solely with its initial product. The introduction of a second, premium-priced product now expands the brand’s offerings, building upon this established foundation for its customer base.