Bonjout Beauty has introduced its second-ever product, a new moisturizer named La Cream Skin Longevity Crème, three years after the brand's initial launch with a single item.
The introduction of the La Cream Skin Longevity Crème, retailing for $170, marks a significant product line expansion for Bonjout Beauty. This development is notable as the minimalist beauty brand reportedly generated approximately $10 million in revenue in 2025 from its first product alone, according to a report from WWD.
What We Know So Far
- The new product is named La Cream Skin Longevity Crème and is the brand's second offering since its launch three years ago, as reported by WWD.
- The new moisturizer will be priced at $170, according to the same report.
- The brand's revenue from its single existing product was approximately $10 million in 2025, WWD reports.
- The development process for the cream's formula involved three years, over 80 iterations, and two rounds of clinical trials, according to WWD.
- Founder Natacha Bonjout does not plan to expand the brand's distribution or launch with big retailers at this time, WWD reported.
Bonjout Beauty's Second Product: The New Moisturizer Revealed
Bonjout Beauty is launching the La Cream Skin Longevity Crème, marking its first product expansion since debuting three years ago with only Le Balm. The new moisturizer underwent a lengthy and deliberate development process, requiring three years of work, over 80 different iterations, and two rounds of clinical trials before finalization, according to WWD.
Founder Natacha Bonjout commented on her focused approach to product development in the report. "When I launched Le Balm, people were shocked I had one project. I decided to follow my gut, which was that being ‘less is more’ is not a slogan," Bonjout told WWD. She further stated, "I will never launch something that I’m not truly convinced is different." This statement provides context for the three-year gap between the brand's first and second product launches.
Bonjout Beauty's single-product strategy yielded notable financial performance, with WWD reporting revenues of roughly $10 million in 2025, achieved solely with its initial product. The introduction of a second, premium-priced product now expands the brand’s offerings, building upon this established foundation for its customer base.
Where to Buy Bonjout Beauty's New Moisturizer
Regarding retail strategy, Founder Natacha Bonjout stated she does not currently plan to expand the brand's distribution channels into major retail chains. This decision indicates a continuation of Bonjout Beauty's existing sales model, which has consistently avoided mass retail partnerships.
"I’m not sure I’m going to launch one day with big retailers because my way of thinking is so different than what the industry is expecting from a brand," Bonjout said in a statement reported by WWD. This suggests the brand will likely maintain its current distribution strategy for the foreseeable future. The company has not announced any new retail partnerships in conjunction with the launch of La Cream Skin Longevity Crème.
What We Know About Next Steps
The immediate next step for Bonjout Beauty is the official market release of the La Cream Skin Longevity Crème. The product will be available for purchase at a retail price of $170. The company has not yet released a specific launch date or a detailed timeline for any potential future product development.
Founder Natacha Bonjout's statements, reported by WWD, indicate the brand is not expected to appear in major retail stores in the near term. Instead, Bonjout Beauty's current expansion focuses on methodical additions to its product line rather than pursuing a broader distribution footprint.
