Experiential Marketing
7 articles
Why Luxury Consumers Are Prioritizing Experiences Over Ownership
In April 2023, Tiffany's iconic New York store reopened after years of renovation.
Luxury Brands Trade Boutiques for Bespoke Stays
In Switzerland's Vallée de Joux, the luxury watchmaker Audemars Piguet now operates a hotel, blurring the lines between haute horlogerie and high-end hospitality.
Rag & Bone Announces Tour Partnership With Cara Delevingne
Instead of a traditional runway show or static ad campaign, Rag & Bone launches its new collection with supermodel Cara Delevingne on a multi-city U.
Giorgio Armani Renews Nomad Hamptons Edition Partnership
From June 25 to 28, the Watermill Center in the Hamptons will host the second chapter of 'Giorgio Armani/Unveiled,' featuring 13 archival fashion pieces alongside its Armani/Casa collection.
Luxury brands prioritize experiences as LVMH revenue dips 3%
LVMH, the world's largest luxury conglomerate, reported a 3% decline in first-quarter revenue for 2025, a stark contrast to broader market growth projections.
Zoe Saldaña and Demi Moore Champion Lancôme's New Anti-Aging Line
At a one-day New York pop-up, Lancôme promotes its new Absolue Longevity MD collection with 'personalized diagnostics' for anti-aging.
Premium Brands Aim for Sales Via Coachella 2026 Engagement
Absolut, the official vodka of Coachella 2026, will deploy two on-site activations, including the 'Absolut Heat Haus', to engage over 125,000 daily attendees at the festival's 25th anniversary.