Luxury Marketing
7 articles
Why Luxury Brands Still Use Print Media for Brand Image
In 2019, luxury brands allocated 55% of their advertising budgets to print magazines, rising to 66% for overall print spend, according to Sappi .
Luxury Brands Use AI Models, But Are They Losing Authenticity?
Gucci ignited a significant discussion regarding its recent campaign, which featured surreal imagery openly disclosed as generated by artificial intelligence.
What are luxury brand strategies for exclusivity and desirability?
A 34-year analysis of luxury marketing research reveals that while digital tools have boosted sales and reach for brands like Louis Vuitton and Gucci, some are quietly cutting material costs, risking
What is Luxury Brand Storytelling and Why Does it Matter?
Purchase intent for luxury goods declines by a significant 30% when a brand’s story is inconsistent or feels generic, highlighting a critical failure in current marketing approaches.
What Is Sensory Branding and How Is It Shaping Luxury?
Sensory branding is increasingly vital for luxury brands, engaging consumers on a deeper, multi-sensory level. It transforms products into memorable artifacts by appealing to sight, sound, touch, smell, and even taste.
What Is Brand Storytelling for Luxury Brands?
For luxury brands, storytelling is not just marketing; it's the core of their value, transforming products into coveted artifacts and fostering deep emotional connections with discerning consumers. This narrative approach is essential for building loyalty and perceived value in today's competitive market.
Luxury Brands Embrace Coffee Table Books as Marketing Tools
Luxury brands are increasingly using coffee table books as sophisticated marketing tools and status symbols. These tangible objects offer a lasting presence, communicating brand values and aesthetic principles in a way digital content often cannot.