Form & Taste

Gucci

2 articles

NFL legend Tom Brady makes a surprise runway debut for Gucci in Times Square, showcasing a bold fashion moment amidst a strategic brand shift.
Fashion

Tom Brady Debuts on Gucci Runway Amid Brand's Strategic Shift

Just as Gucci announced an 8% drop in first-quarter sales, NFL legend Tom Brady made his unexpected runway debut for the brand in New York City's Times Square.

Adrianne Cole·May 18, 2026
A high-fashion atelier where traditional craftsmanship meets futuristic AI-generated digital art, symbolizing the tension between authenticity and innovation in luxury marketing.
Brands

Luxury Brands Use AI Models, But Are They Losing Authenticity?

Gucci ignited a significant discussion regarding its recent campaign, which featured surreal imagery openly disclosed as generated by artificial intelligence.

Luca Bianchi·May 15, 2026