Form & Taste

Desirability

3 articles

An iconic Hermès Birkin handbag displayed under a spotlight, symbolizing luxury, exclusivity, and desirability in the fashion world.
Brands

What are luxury brand strategies for exclusivity and desirability?

The basic 25-centimeter Birkin handbag now commands $11,400, a 10% increase recently implemented by Hermès, according to Brandingstrategyinsider .

Oliver Dane·July 7, 2026
An iconic luxury handbag displayed in a spotlight within an exclusive boutique, symbolizing unattainable desire and high status.
Brands

What are luxury brand strategies for exclusivity and desirability in 2026?

The Hermès Birkin bag is known to have a two-year waiting list, yet its basic 25-centimeter model still commands an $11,400 price tag, according to brandingstrategyinsider .

Luca Bianchi·April 28, 2026
An exclusive luxury handbag displayed under a spotlight in a dimly lit, opulent boutique, symbolizing desirability and high-end brand appeal.
Brands

What are luxury brand strategies for exclusivity and desirability?

A 34-year analysis of luxury marketing research reveals that while digital tools have boosted sales and reach for brands like Louis Vuitton and Gucci, some are quietly cutting material costs, risking

Luca Bianchi·April 19, 2026