Consumer Psychology
2 articles
Brands
How Do Luxury Brands Create Exclusivity and Desire?
A basic 9.8-inch Hermès Birkin handbag now commands $11,400, a price recently boosted by 10% despite its already astronomical cost. This increase places the cost of entry for this iconic accessory fur
Oliver Dane·May 12, 2026
FashionSponsored
Inside Doxa Kairos Co.: The Apparel Brand Built for the Unseen Middle
Doxa Kairos Co. is an apparel brand designed for individuals enduring the 'unseen middle' of their pursuits, offering clothing that acknowledges the silent struggle and commitment to keep going rather than generic motivational slogans. It stands apart by providing identity signals and meaning for those experiencing the hard, invisible work before results materialize.
Adrianne Cole·May 12, 2026