Saint Laurent, which reported €3.3 billion in revenue in 2022 (approximately $3.56 billion) and anticipates $2.86 billion in 2025, has appointed Anouck Duranteau-Loeper as deputy CEO. Her appointment is effective July 1, 2026, signaling an intensified push for expansion. Kering's move highlights a strategic drive to accelerate growth for the luxury brand.
Saint Laurent has demonstrated robust financial performance and future growth projections. However, Kering is enacting a series of high-level executive changes, indicating a proactive strategy to further optimize and accelerate growth rather than simply maintain the status quo.
Kering is likely positioning Saint Laurent and Balenciaga for a new phase of strategic growth and operational efficiency, aiming to solidify their market positions and potentially close the revenue gap with its top-performing brands.
Kering's Broader Leadership Reshuffle
- Cédric Charbit has been appointed as the CEO of Saint Laurent, according to Kering.
- Gianfranco Gianangeli has been appointed as the CEO of Balenciaga, according to Kering.
- Both executive appointments are effective January 2, 2025, according to Fashion Dive.
Simultaneous and comprehensive leadership changes across two of Kering's major luxury houses signal a coordinated strategy for refreshed brand direction and future growth, effective early next year. The staggered appointments, with Duranteau-Loeper joining Saint Laurent earlier, suggest an immediate need for operational acceleration before the full leadership transition.
Strategic Implications for Kering's Portfolio
The depth and coordination of these executive shifts underscore Kering's commitment to strengthening its core luxury brands through invigorated leadership and strategic alignment. Kering's strategy aims for enhanced market competitiveness. Kering's decision to appoint both a new CEO and a deputy CEO for Saint Laurent signals an urgent, multi-pronged strategy to accelerate growth and operational efficiency beyond its current trajectory, potentially aiming to scale the brand closer to Gucci's €10.5 billion revenue, according to luxurytribune.
Based on the conflicting revenue figures from luxurytribune (€3.3 billion in 2022) and Jing Daily ($2.86 billion projected for 2025), Kering's extensive executive reshuffle at Saint Laurent appears less about optimizing success and more about aggressively course-correcting against a potential revenue contraction. The staggered appointments of a deputy CEO (Anouck Duranteau-Loeper, effective July 1) and a new CEO (Cédric Charbit, effective January 2, 2025) at Saint Laurent suggest Kering is implementing a strategic, multi-phase leadership transition to ensure both immediate operational acceleration and long-term strategic alignment, indicating a deep-seated urgency.
The Competitive Luxury Landscape
In an increasingly dynamic global luxury market, Kering's proactive leadership adjustments are a clear move to secure and expand its market share against rivals. The projection of Saint Laurent's revenue at $2.86 billion in 2025, following €3.3 billion in 2022 (approximately $3.56 billion), suggests Kering's extensive executive reshuffle is a proactive, defensive maneuver against a potential revenue contraction in USD terms, rather than simply building on existing momentum. The revenue projection and executive reshuffle indicate a broader strategic re-evaluation across the group.
Kering's simultaneous leadership overhaul at both Saint Laurent and Balenciaga, as reported by Fashion Dive, signals a broader, urgent mandate to re-energize its core luxury portfolio. Kering's simultaneous leadership overhaul highlights a potential dissatisfaction with the current growth trajectory across multiple key brands and a push for a new era of performance.
What These Changes Mean for the Future
Strategic appointments are expected to usher in a new era of accelerated growth and refined brand positioning for Saint Laurent and Balenciaga within the competitive luxury landscape, with initial impacts likely visible in 2025. The dual leadership at Saint Laurent, particularly the earlier arrival of the deputy CEO, suggests Kering is prioritizing swift operational enhancements to prepare for new strategic direction under Charbit. The dual leadership at Saint Laurent aims to maximize efficiency and market penetration for both brands.
By early 2025, the full leadership teams at Saint Laurent and Balenciaga will be in place, setting the stage for Kering to execute its renewed strategic vision. This coordinated effort aims to solidify the market positions of these key luxury brands.
Frequently Asked Questions
Who is the new deputy CEO of Saint Laurent?
Anouck Duranteau-Loeper has been appointed as the deputy CEO of Saint Laurent. She previously held leadership roles at other luxury brands, bringing experience in product development and operational management. Her role at Saint Laurent began on July 1, 2026.
What is the role of a deputy CEO at Saint Laurent?
The deputy CEO role at Saint Laurent involves significant operational and strategic responsibilities. Anouck Duranteau-Loeper will focus on accelerating key initiatives and ensuring operational efficiency. This position supports the new CEO, Cédric Charbit, who will assume his role in January 2025.
What are the recent leadership changes at Saint Laurent?
Saint Laurent has seen two major leadership changes. Anouck Duranteau-Loeper started as deputy CEO on July 1, 2026. Cédric Charbit will join as the new CEO on January 2, 2025. These appointments represent a dual leadership strategy by Kering.
