Form & Taste

Anua

3 articles

Korean pharmaceutical companies expanding scientifically-backed derma-cosmetics into global markets, exemplified by ANUA's success on TikTok Shop.
Beauty

Korean Pharma Giants Expand Derma-Cosmetics to Global Markets

ANUA, a Korean skincare brand, achieved over 200% annual U.

Sofia Mendes·June 17, 2026
Kendall Jenner posing elegantly with an Anua skincare product, highlighting her role as the brand's new global K-beauty ambassador.
Beauty

Kendall Jenner Becomes Anua's Global K-Beauty Ambassador

Within 24 hours of announcing Kendall Jenner as its new face, K-Beauty brand Anua saw a 300% surge in US search interest, according to Google Trends Data.

Sofia Mendes·June 7, 2026
A beautifully styled flat lay of Glow Recipe and ANUA K-beauty products on a minimalist counter, showcasing the new 5-minute skincare step and collection for efficient routines.
Beauty

Glow Recipe Introduces 5-Minute Skincare Step and ANUA Launches New Collection

Glow Recipe and ANUA have launched innovative K-beauty products, including a 5-minute skincare step and a new collection with clinical data. These releases cater to consumers seeking efficient routines and proven results.

Sofia Mendes·April 5, 2026