Transparency

2 articles

Shopper critically examining product labels for genuine sustainability proof, contrasting with vague greenwashing symbols.

Trends

Why Shoppers Are Demanding Proof of Sustainable Choices Over Greenwashing

In 2023, 61% of UK adults pulled back from purchasing new goods, a stark re-evaluation of consumer habits.

Camille Rousseau·June 8, 2026

Overhead cinematic view of a vibrant farmers market with fresh produce, showcasing community and connection between farmers and consumers.

Food

What are sustainable sourcing best practices in the food industry?

In the U.S., 80% of consumers are more likely to trust food companies that publicly share data to back up their sustainability claims, according to Specright . This figure indicates a clear shift in c

Camille Rousseau·June 3, 2026