Ncaa Basketball

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Dawn Staley, South Carolina coach, stands confidently on a basketball court, wearing a high-fashion jacket, symbolizing the intersection of luxury fashion and collegiate sports culture.

Dawn Staley Balenciaga Jacket Highlights Cultural Impact on Sport

South Carolina coach Dawn Staley's choice to wear a Balenciaga jacket during the national championship game places the intersection of high fashion, personal branding, and collegiate sports under a new, intense spotlight. This decision creates ripples across multiple industries, redefining the visual language of coaching.

Oliver Dane·April 6, 2026