Form & Taste

Luxury Branding

2 articles

Editorial illustration for Why Luxury Logos Keep Getting Simpler
Brands

Why Luxury Logos Keep Getting Simpler

Luxury brands are simplifying their logos, trading ornate designs for minimalist sans-serif wordmarks. This shift is a semiotic strategy, moving from signifying heritage and exclusivity to communicating modernity, accessibility, and digital fluency in line with evolving consumer values.

Luca Bianchi·October 21, 2026
Gen Z consumers interacting with dynamic, holographic luxury brand elements, representing a new era of engaging storytelling.
Brands

How to Craft Effective Luxury Brand Storytelling Strategies

Despite multi-million dollar marketing budgets, many luxury brands struggle to connect with Gen Z, who demand content that is 'unusual, exciting, or surprising' rather than just aspirational.

Luca Bianchi·June 7, 2026