High End Brands

2 articles

A split scene in a South Korean market showing a luxurious display of high-end goods contrasted with a stall of affordable necessities, illustrating economic polarization.

Brands

Economic Polarization's Boost for Luxury Brands

In Korea, while many consumers tighten their belts, demand for high-end luxury items is surging.

Luca Bianchi·April 24, 2026

A sophisticated scene illustrating sensory branding, with a hand touching a luxurious fabric, an elegant diffuser releasing a subtle scent, and soft lighting creating an immersive atmosphere.

Brands

What Is Sensory Branding and How Is It Shaping Luxury?

Sensory branding is increasingly vital for luxury brands, engaging consumers on a deeper, multi-sensory level. It transforms products into memorable artifacts by appealing to sight, sound, touch, smell, and even taste.

Luca Bianchi·April 5, 2026