Form & Taste

Hermès Birkin

2 articles

A single, iconic Hermès Birkin handbag displayed under a spotlight in an opulent boutique, symbolizing luxury, scarcity, and desire.
Brands

How Luxury Brands Create Desire Through Scarcity and Exclusivity

A basic Hermès Birkin handbag now commands $11,400, a 10% increase, according to Branding Strategy Insider .

Luca Bianchi·August 2, 2026
An iconic Hermès Birkin handbag displayed under a spotlight in a luxurious boutique, symbolizing exclusivity and desire.
Brands

How Do Luxury Brands Create Exclusivity and Desire?

A basic 9.8-inch Hermès Birkin handbag now commands $11,400, a price recently boosted by 10% despite its already astronomical cost. This increase places the cost of entry for this iconic accessory fur

Oliver Dane·May 12, 2026