Greenwashing

8 articles

Chefs in a modern, sunlit kitchen artfully plating dishes with fresh, locally sourced ingredients, embodying sustainable gastronomy.
Food

What are sustainable sourcing practices in modern gastronomy?

A Michelin-starred restaurant in Copenhagen slashed its carbon footprint by 40%, proving culinary excellence and environmental responsibility can profoundly align.

Camille Rousseau·July 10, 2026
Models on a luxury runway wearing outfits made of trash, symbolizing the greenwashing backlash against fashion brands.
Brands

Luxury Brands Face Greenwashing Backlash

In 2019, McDonald's introduced paper straws lauded as eco-friendly, only for them to be later discovered as non-recyclable.

Luca Bianchi·July 5, 2026
A high-fashion model wears a sustainable gown in a greenhouse, symbolizing the intersection of luxury fashion and environmental consciousness.
Brands

What is sustainable luxury fashion and how to spot greenwashing?

A recent study found 40% of 'sustainable' claims by fashion brands are unsubstantiated or misleading.

Luca Bianchi·July 2, 2026
A beautifully organized and sustainable wardrobe featuring natural fabrics, earthy colors, and eco-friendly clothing items.
Collections

Sustainable Fashion Principles for Eco-Conscious Wardrobes

Greenwashing, a pervasive tactic in fashion, often involves ambitious claims that lack full transparency regarding environmental impact or workers’ rights, according to eco-stylist .

Adrianne Cole·June 20, 2026
Shopper critically examining product labels for genuine sustainability proof, contrasting with vague greenwashing symbols.
Trends

Why Shoppers Are Demanding Proof of Sustainable Choices Over Greenwashing

In 2023, 61% of UK adults pulled back from purchasing new goods, a stark re-evaluation of consumer habits.

Camille Rousseau·June 8, 2026
A bright, minimalist living room showcasing sustainable interior design with reclaimed wood furniture, recycled textiles, and abundant indoor plants.
Design

What are sustainable interior design principles and applications?

The European Union plans to introduce sanctions against greenwashing, a regulatory action extending beyond consumer products to industries like interior design.

Luca Bianchi·June 3, 2026
Artisan-crafted ethical jewelry showcasing recycled gold and silver, symbolizing sustainable luxury and conscious craftsmanship.
Accessories

Top Brands for Ethical Jewelry & Recycled Metals

Pandora, one of the world's largest jewelry brands, has committed to sourcing only 100-percent-recycled silver and gold, a move detailed by The New York Times .

Oliver Dane·May 11, 2026
A cracked hourglass symbolizing lost time and trust, with shadowy influencer figures promoting fast fashion brands in the background.
Fashion

Influencers Are Selling Fast Fashion's Greenwashing. Trust Has a Price.

Grace Beverley's brand Tala, a beacon claiming mostly recycled and natural materials, now embraces fast fashion giants like Asos and Fila.

Camille Rousseau·April 11, 2026