Global Market
6 articles
K-beauty products transition from cult favorites to mainstream beauty essentials
In the first half of 2025, South Korea became the world's second-largest exporter of beauty products, a remarkable feat that saw it surpass France.
K-Beauty trends redefine global haircare market
Scalp care products, once a niche K-Beauty obsession, surged 35% in global sales last year, far outpacing traditional shampoos and conditioners, according to NielsenIQ.
South Korea's K-Beauty Sales Surge, Overtaking France in US Market
South Korea exported $1.
BuDhaGirl Opens Paris Store, Tapping Growing Luxury Market
Just steps from the historic Place Vendôme, BuDhaGirl, a brand built on mindful rituals, has opened its first Parisian flagship.
Amorepacific Group Achieves Record Sales During Amazon Prime Day 2026
Illiyoon, a K-beauty brand under Amorepacific, saw its sales surge by an astonishing 197 percent year-over-year during Amazon Prime Day 2026.
K-beauty export market surges globally
In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty