Form & Taste

Global Market

4 articles

Diverse customers shopping for K-beauty products in a vibrant, modern store, showcasing South Korea's dominance in the US cosmetics market.
Beauty

South Korea's K-Beauty Sales Surge, Overtaking France in US Market

South Korea exported $1.

Sofia Mendes·July 19, 2026
Interior of the new BuDhaGirl Paris flagship store, showcasing minimalist design and mindful luxury products near Place Vendôme.
Accessories

BuDhaGirl Opens Paris Store, Tapping Growing Luxury Market

Just steps from the historic Place Vendôme, BuDhaGirl, a brand built on mindful rituals, has opened its first Parisian flagship.

Oliver Dane·July 15, 2026
Amorepacific Group's K-beauty brands, including Illiyoon, achieve record-breaking sales during Amazon Prime Day 2026, showcasing global e-commerce dominance.
Beauty

Amorepacific Group Achieves Record Sales During Amazon Prime Day 2026

Illiyoon, a K-beauty brand under Amorepacific, saw its sales surge by an astonishing 197 percent year-over-year during Amazon Prime Day 2026.

Sofia Mendes·July 4, 2026
A dynamic scene of a K-beauty marketplace in Seoul, showcasing diverse products and excited consumers, representing the booming global export market.
Beauty

K-beauty export market surges globally

In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty

Sofia Mendes·May 4, 2026