Form & Taste

Global Market

2 articles

Amorepacific Group's K-beauty brands, including Illiyoon, achieve record-breaking sales during Amazon Prime Day 2026, showcasing global e-commerce dominance.
Beauty

Amorepacific Group Achieves Record Sales During Amazon Prime Day 2026

Illiyoon, a K-beauty brand under Amorepacific, saw its sales surge by an astonishing 197 percent year-over-year during Amazon Prime Day 2026.

Sofia Mendes·July 4, 2026
A dynamic scene of a K-beauty marketplace in Seoul, showcasing diverse products and excited consumers, representing the booming global export market.
Beauty

K-beauty export market surges globally

In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty

Sofia Mendes·May 4, 2026