Form & Taste

Beauty Exports

3 articles

Diverse individuals joyfully incorporating K-beauty products into their routines, set against a backdrop of Seoul's skyline and traditional Korean motifs.
Beauty

K-beauty products transition from cult favorites to mainstream beauty essentials

In the first half of 2025, South Korea became the world's second-largest exporter of beauty products, a remarkable feat that saw it surpass France.

Sofia Mendes·August 27, 2026
South Korean beauty products being packed in a modern warehouse, symbolizing the nation's rise as the top cosmetics exporter to the US.
Beauty

South Korea Becomes Top Cosmetics Exporter to the US

In the first half of 2025, South Korea surpassed France, becoming the world's second-largest exporter of beauty products, a historic shift confirmed by BBC .

Sofia Mendes·August 27, 2026
A dynamic scene of a K-beauty marketplace in Seoul, showcasing diverse products and excited consumers, representing the booming global export market.
Beauty

K-beauty export market surges globally

In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty

Sofia Mendes·May 4, 2026