Automotive
6 articles

Luxury car brands bringing back physical buttons by 2026
At Mercedes-Benz, future models like the GLC are bringing back physical rollers to the steering wheel, a stark reversal from the industry's recent touchscreen obsession.

Luxury Brands Tackle Scaling Challenges and Brand Partnerships
Poltrona Frau's automotive division, established in 1986, now generates approximately 120 million euros in revenue annually, according to WWD .

Goldwin and Filson unveil new outdoor collaborations
A Ford Bronco Filson SUV, featuring durable quilted leather and Filson-inspired storage, will retail for around $70,000 and become available early next year, according to WWD .

2026 Contemporary Interior Design for Sustainable Mobility
In Helsinki's public transport system, new self-cleaning fabrics derived from natural fibers are undergoing trials, signaling a radical shift in how vehicle interiors are designed for durability and h

Infiniti Reveals QX65 SUV to Bolster US Market Fortunes
Infiniti has revealed the 2027 QX65, a new midsize luxury crossover designed to revitalize its presence in the American market. This fastback SUV is a critical launch aimed at reversing declining sales and attracting new luxury consumers.

Audi Leads Luxury Brands in 2026 IIHS Safety Rankings
Audi has earned six Top Safety Pick+ awards from the IIHS for 2026, more than any other luxury brand, under new, more rigorous testing criteria. This achievement highlights Audi's commitment to advanced safety systems and structural integrity.