Luxury Cars

5 articles

A luxury car and a high-end mainstream SUV parked side-by-side, symbolizing the shift in consumer preference towards value and features.

Why Premium Car Owners Are Shifting Loyalty to Mainstream Brands

In a surprising turn, 40% of new car buyers who previously owned a luxury vehicle like a BMW or Mercedes-Benz are now opting for a mainstream brand such as a top-trim Hyundai Palisade or Toyota Highla

Oliver Dane·August 11, 2026

A split image contrasting a modern mainstream SUV with a luxury SUV, symbolizing the shift in consumer preference towards value and affordability in the automotive market.

Brands

Premium Car Owners Embrace Mainstream Brands for Value

Nearly one in three luxury SUV buyers now switch to mainstream brands.

Luca Bianchi·August 8, 2026

Interior of a futuristic luxury car cabin featuring a mix of advanced touchscreens and easily accessible physical buttons and rotary dials.

Brands

Luxury car brands bringing back physical buttons by 2026

At Mercedes-Benz, future models like the GLC are bringing back physical rollers to the steering wheel, a stark reversal from the industry's recent touchscreen obsession.

Luca Bianchi·June 21, 2026

The new Zeekr 8X luxury electric SUV driving on a scenic highway at sunset, showcasing its performance and design.

Brands

Zeekr launches new 8X SUV to challenge luxury car rivals

Zeekr's new 8X SUV accelerates from 0 to 62 mph in just 2.

Oliver Dane·April 21, 2026

A modern Audi car undergoing a simulated side-impact crash test in a controlled, high-tech environment, showcasing advanced safety features and structural integrity.

Brands

Audi Leads Luxury Brands in 2026 IIHS Safety Rankings

Audi has earned six Top Safety Pick+ awards from the IIHS for 2026, more than any other luxury brand, under new, more rigorous testing criteria. This achievement highlights Audi's commitment to advanced safety systems and structural integrity.

Luca Bianchi·April 5, 2026