Amorepacific

1 article

A dynamic scene of a K-beauty marketplace in Seoul, showcasing diverse products and excited consumers, representing the booming global export market.

K-beauty export market surges globally

In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty

Sofia Mendes·May 4, 2026