The Realreal

2 articles

Stylish Gen Z shoppers exploring a modern luxury resale boutique filled with designer fashion and accessories.

Gen Z Drives Luxury Resale to New Heights

In 2026, The RealReal's Gross Merchandise Value (GMV) soared to $606 million in Q1 alone, a 24% jump year-over-year, according to PYMNTS .

Camille Rousseau·May 15, 2026

Models on a futuristic runway showcasing haute couture augmented with glowing AI-generated patterns, symbolizing the integration of technology in luxury fashion.

Influential Fashion Brands Using AI in Luxury

Since 2011, The RealReal's AI tools have identified over 200,000 fake luxury items.

Luca Bianchi·April 23, 2026