Form & Taste

Swiss Watches

3 articles

Representatives from Richemont and Damiani exchange a handshake over a display of Baume & Mercier watches, symbolizing the acquisition.
Brands

Richemont sells Baume & Mercier to Italy's Damiani

A 196-year-old Swiss watchmaker, Baume & Mercier, has been shed by luxury titan Richemont, signaling that even deep heritage isn't enough to secure a place in top-tier portfolios, according to a Damia

Luca Bianchi·July 2, 2026
Master watchmaker assembling a luxury Swiss watch in a sunlit workshop, highlighting craftsmanship and precision.
Fashion

Swiss Watch Exports to US Down in April, Market Shows Resilience

Swiss watch exports to the US were down 56% in April, reflecting a return to normalcy.

Adrianne Cole·June 2, 2026
A split scene showing a vibrant hyper-luxury watch display contrasted with a struggling mid-tier independent watch brand display, symbolizing economic polarization.
Brands

Independent Luxury Brands Struggle Amid Economic Polarization

In the Swiss watch market, brands priced below 3,000 Swiss francs are fighting to maintain margins, while hyper-luxury players capture the lion's share of market value.

Luca Bianchi·April 21, 2026