Form & Taste

Economic Trends

2 articles

Master watchmaker assembling a luxury Swiss watch in a sunlit workshop, highlighting craftsmanship and precision.
Fashion

Swiss Watch Exports to US Down in April, Market Shows Resilience

Swiss watch exports to the US were down 56% in April, reflecting a return to normalcy.

Adrianne Cole·June 2, 2026
A split scene showing a vibrant hyper-luxury watch display contrasted with a struggling mid-tier independent watch brand display, symbolizing economic polarization.
Brands

Independent Luxury Brands Struggle Amid Economic Polarization

In the Swiss watch market, brands priced below 3,000 Swiss francs are fighting to maintain margins, while hyper-luxury players capture the lion's share of market value.

Luca Bianchi·April 21, 2026