Social Media
13 articles
Gucci Leads Social Media Among Top Fragrance Brands in May
Despite the allure of viral organic content, Gucci's ascent to the number-one fragrance house on social media in May was driven by meticulously planned, paid campaigns, according to data from Traackr,
Charles & Keith Ambassadors Boost Brand Visibility Significantly
In just 12 months, Charles & Keith's brand ambassador program generated over 113 million in reach, dwarfing many traditional advertising campaigns.
Why TikTok Is Dictating Summer 2026 Fashion Trends Over Runways
A single TikTok trend, like 'Coastal Cowgirl,' drove a 300% surge in specific product searches within a week, far outpacing traditional seasonal fashion launches, according to a Social Media Analytics
Melanie Moreno's plus-size model photos spark weight debate
Just days after 'Love Island' contestant Melanie Moreno appeared on screen, video footage from a 2023 Miami Swim Week fashion show surfaced, immediately sparking widespread speculation about her weigh
Social media influencers are rewriting restaurant reviews in 2026.
In Atlanta, the opening of a New York-based PopUp Bagels on the Beltline ignited a local debate.
8 Most Influential Fashion Collections of the Past Decade
In 2019, Daniel Lee's 'The Pouch' for Bottega Veneta—a simple, logo-less leather clutch—became an instant global phenomenon.
Influencer 'What I Eat in a Day' Posts Hurt Authenticity
Exposure to sponsored 'What I Eat in a Day' (WIEIAD) content increased the likelihood of participants choosing a cookie over an apple.
Social media micro-trends are killing fashion creativity. Here's why.
Within mere months, viral sensations like Labubus figurines and 'coquette' aesthetics explode across TikTok feeds, only to be swiftly replaced by the next fleeting micro-trend.
Social media micro-trends are killing fashion creativity in 2026.
By late 2024, TikTok Shop's sales had already surpassed retail giants like SHEIN and Sephora.
What Are Heritage Luxury Brand Strategies for Relevance and Exclusivity in 2026?
Despite traditional fears of brand dilution, luxury companies embracing e-commerce and social media have simultaneously increased their revenues and reinforced their exclusive market position.
Tween Beauty Marketing Fuels Unnecessary Skincare for Kids, Doctors Warn.
At least 90 TikTok posts analyzed by The Guardian featured babies and toddlers demonstrating elaborate skincare routines, revealing a disturbing trend of extreme youth exposure to beauty culture.
Quiet luxury's social media reign faces a reckoning in 2026.
Jonathan Anderson, the creative director who quadrupled Loewe's revenue to $1 billion, dismisses the 'quiet luxury' trend as a 'stifling, boring concept,' comparing it to carbon monoxide, according to
Social media shapes 2026 prom fashion trends, influences styles
For the 2026 prom season, rental platforms are reporting a 30% surge in bookings, according to a Rental Runway Report.