Form & Taste

Consumer Loyalty

3 articles

Master artisans working in a historic atelier, crafting a luxury handbag with meticulous attention to detail, symbolizing brand heritage.
Brands

How Do Luxury Brands Use Heritage for Consumer Loyalty?

Luxury brands, despite their opulent image and rich histories, are currently losing billions annually due to a critical failure in storytelling.

Luca Bianchi·July 20, 2026
A minimalist luxury handbag displayed in a sophisticated, dimly lit room, symbolizing the 'stealth wealth' trend in luxury consumerism.
Brands

How Brand Identity Drives Luxury Consumer Loyalty in 2026

Discussions around ‘stealth wealth’ on Reddit increased by 94% over the past year, revealing a quiet revolution in how luxury is perceived, according to The Drum .

Luca Bianchi·April 21, 2026
A sophisticated Indian woman in a luxury closet contemplating between a traditional designer handbag and a modern, ethical tote, symbolizing changing brand loyalty.
Brands

The End of Loyalty? Why Indian Luxury Shoppers Are Switching Brands

A stunning 73% of Indian luxury shoppers have switched brands in the last five years, signaling a profound shift in consumer loyalty and reshaping the future of luxury.

Oliver Dane·March 30, 2026