Form & Taste

Consumer Loyalty

2 articles

A minimalist luxury handbag displayed in a sophisticated, dimly lit room, symbolizing the 'stealth wealth' trend in luxury consumerism.
Brands

How Brand Identity Drives Luxury Consumer Loyalty in 2026

Discussions around ‘stealth wealth’ on Reddit increased by 94% over the past year, revealing a quiet revolution in how luxury is perceived, according to The Drum .

Luca Bianchi·April 21, 2026
A sophisticated Indian woman in a luxury closet contemplating between a traditional designer handbag and a modern, ethical tote, symbolizing changing brand loyalty.
Brands

The End of Loyalty? Why Indian Luxury Shoppers Are Switching Brands

A stunning 73% of Indian luxury shoppers have switched brands in the last five years, signaling a profound shift in consumer loyalty and reshaping the future of luxury.

Oliver Dane·March 30, 2026