Form & Taste

Consumer Engagement

4 articles

Fashion show meets street market with diverse models, excited consumers, pop-up displays, and influencers capturing content, symbolizing lifestyle marketing.
Trends

Lifestyle Marketing in Fashion Drives Powerful Consumer Engagement

The #AudemarsPiguet and #Swatch Royal Pop collaboration didn't just go viral; it ignited a tangible frenzy.

Camille Rousseau·June 16, 2026
A luxurious, hand-bound book from a high-end fashion brand displayed on a table in an elegant setting.
Brands

Luxury brands bet on print books to deepen consumer engagement

Chanel recently released a limited-edition, hand-bound book detailing the history of its iconic tweed jacket, priced at $800.

Luca Bianchi·May 10, 2026
Diverse influencers connecting with a large, engaged audience in a futuristic city, showcasing the dominance of influencer marketing in 2025.
Brands

Influencer Marketing Dominates 2025 Consumer Engagement Trends

In 2025, 86% of US marketers partnered with influencers.

Luca Bianchi·May 4, 2026
A sophisticated scene illustrating sensory branding, with a hand touching a luxurious fabric, an elegant diffuser releasing a subtle scent, and soft lighting creating an immersive atmosphere.
Brands

What Is Sensory Branding and How Is It Shaping Luxury?

Sensory branding is increasingly vital for luxury brands, engaging consumers on a deeper, multi-sensory level. It transforms products into memorable artifacts by appealing to sight, sound, touch, smell, and even taste.

Luca Bianchi·April 5, 2026