Childhood

1 article

A young child surrounded by numerous adult skincare products in a bathroom, highlighting the inappropriate marketing of beauty products to children.

Tween Beauty Marketing Fuels Unnecessary Skincare for Kids, Doctors Warn.

At least 90 TikTok posts analyzed by The Guardian featured babies and toddlers demonstrating elaborate skincare routines, revealing a disturbing trend of extreme youth exposure to beauty culture.

Sofia Mendes·April 24, 2026