Form & Taste

Brand Engagement

2 articles

Stylish Gen Z individuals engaging with luxury brand symbols in a modern, artistic urban setting, showcasing a blend of classic and contemporary aesthetics.
Brands

Luxury Brands Engage Youth Culture

Despite their reputation as digital natives, 41% of Gen Z in the US have acquired a mechanical luxury watch, according to The Walpole .

Oliver Dane·May 19, 2026
A high-fashion runway show where AI-generated digital art seamlessly merges with the models and the collection, symbolizing luxury storytelling.
Brands

Luxury Storytelling: Strategies for Deep Engagement

Etro launched a pioneering, fully AI-generated advertising campaign for its SS24 collection, collaborating with AI artist Silvia Badalotti.

Luca Bianchi·May 10, 2026