Brand Engagement
6 articles
How to Craft Effective Luxury Brand Storytelling Strategies
Despite multi-million dollar marketing budgets, many luxury brands struggle to connect with Gen Z, who demand content that is 'unusual, exciting, or surprising' rather than just aspirational.
Luxury Brands Engage Youth Culture
Despite their reputation as digital natives, 41% of Gen Z in the US have acquired a mechanical luxury watch, according to The Walpole .
Luxury Storytelling: Strategies for Deep Engagement
Etro launched a pioneering, fully AI-generated advertising campaign for its SS24 collection, collaborating with AI artist Silvia Badalotti.
Miu Miu Hosts Literary Club Events to Boost Brand Engagement
At Miu Miu's latest Literary Club event in Milan, attendees discussed consent with an author and debated 'Desire After AI,' diverging from typical fashion presentations to explore complex intellectual
Premium Brands Aim for Sales Via Coachella 2026 Engagement
Absolut, the official vodka of Coachella 2026, will deploy two on-site activations, including the 'Absolut Heat Haus', to engage over 125,000 daily attendees at the festival's 25th anniversary.
The Shift to In-Store Dining for Luxury Fashion Brands
Luxury fashion brands are quietly but deliberately evolving their retail strategy, moving beyond product-centric interactions to embrace in-store dining and hospitality ventures. This shift aims to create deeper, more prolonged consumer engagement, transforming sales points into immersive brand experiences.