Ai In Marketing

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A high-fashion runway show where AI-generated digital art seamlessly merges with the models and the collection, symbolizing luxury storytelling.

Luxury Storytelling: Strategies for Deep Engagement

Etro launched a pioneering, fully AI-generated advertising campaign for its SS24 collection, collaborating with AI artist Silvia Badalotti.

Luca Bianchi·May 10, 2026