Form & Taste

Technology Trends

2 articles

Children interacting with holographic beauty products and virtual avatars in a futuristic metaverse, representing Generation Beta's future engagement with beauty brands.
Beauty

Why Beauty Brands Are Courted Generation Beta Instead of Waiting

A major global beauty conglomerate recently allocated 30% of its R&D budget to AI-driven virtual product testing and metaverse marketing initiatives, targeting consumers who will not reach buying age

Sofia Mendes·August 22, 2026
Diverse individuals seamlessly integrating sleek smart rings, glasses, and fabric-embedded wearables into their modern fashion, illustrating the subtle convergence of technology and style in everyday life.
Brands

The Wearable Shift: How Fashion Technology Trends are Reshaping Brand Strategies

Fashion and technology are converging, shifting brand strategies from bulky gadgets to sleek, integrated wearables. This fundamental realignment redefines how we interact with the objects we wear daily.

Luca Bianchi·April 9, 2026