Form & Taste

Taste Perception

2 articles

A close-up of a canned food item, emphasizing how a subtle change in the pull-tab's orientation can influence taste expectations and perception.
Food

What is the psychology of food presentation and taste perception?

A simple pull-tab on a canned food item, rotated just 180 degrees, can make people expect it to taste significantly worse, according to research published in exploring the impact of visual stimuli on

Camille Rousseau·June 17, 2026
A visually appealing overhead shot of a bento box filled with umami-rich foods like grilled shiitake mushrooms, parmesan cheese, and dashi broth, illustrating the fifth taste.
Food

What Is Umami? A Comprehensive Guide to the Fifth Taste

Have you ever wondered what creates that profound sense of savory satisfaction in a dish? Discover umami, the elusive fifth basic taste that adds depth, richness, and a lingering deliciousness to food.

Camille Rousseau·April 1, 2026